Brandwave

Apple Maps vs Organic Maps:Which is more popular in New Zealand?

In October 2026, Apple Maps had more branded searches than Organic Maps among maps and navigation apps in New Zealand. Apple Maps had about 4,780 branded searches, while Organic Maps had 170. Apple Maps made up 0.81% of all maps and navigation app searches we track, and Organic Maps accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about maps and navigation apps, Apple Maps appeared in four of the five answers and Organic Maps in three. Apple Maps was mentioned before Organic Maps in every answer.

Among maps and navigation apps in New Zealand in October 2026

Who do people search for more?

Apple Maps, about 28 searches for every 1 for Organic Maps

Apple Maps 4.8K searchesOrganic Maps 170 searches

Who does AI mention more?

Apple Maps, mentioned in 4 of 5 answers, Organic Maps in 3

Apple Maps in 4 of 5Organic Maps in 3 of 5

Who does AI recommend more?

Apple Maps, named ahead of Organic Maps in every answer

Apple Maps first in 4Organic Maps never first

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Top maps and navigation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Maps was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Organic Maps was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Apple Maps was listed before Organic Maps in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps1st
  2. Apple Maps2nd
  3. Waze3rd
  4. Organic Maps4th
  5. AllTrails–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Organic Maps3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AllTrails0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about maps and navigation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Apple Maps or Organic Maps more popular in search?

This chart shows how often people search Google for Apple Maps and Organic Maps by name. Each line represents a brand's share of searches for all five maps and navigation apps we track, month by month, from searches in New Zealand.

Apple Maps and Organic Maps among maps and navigation apps in New Zealand, by month

Share of searches by month for Apple Maps, Organic Maps. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MapsApple MapsWazeAllTrailsOrganic Maps
Nov 202598.8%0.38%0.42%0.43%0.01%
Dec 202598.3%0.36%0.72%0.65%0.02%
Jan 202698.1%0.46%0.65%0.81%0.02%
Feb 202698.6%0.45%0.51%0.43%0.02%
Mar 202698.4%0.56%0.62%0.43%0.02%
Apr 202698.2%0.68%0.54%0.52%0.02%
May 202698.6%0.44%0.56%0.36%0.02%
Jun 202698.7%0.55%0.43%0.29%0.02%
Jul 202698.4%0.55%0.54%0.43%0.03%
Aug 202698.7%0.55%0.42%0.29%0.04%
Sep 202698.5%0.67%0.38%0.36%0.04%
Oct 202698.2%0.81%0.56%0.43%0.03%

How has branded search for Apple Maps and Organic Maps changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand maps and navigation apps in October 2026?

2 changes

  1. Estimated monthly branded searches for Organic Maps in New Zealand rose 88.9% over 12 measured months, from 90 to 170 in October 2026.

  2. Estimated monthly branded searches for Apple Maps in New Zealand rose 79.7% over 12 measured months, from 2.7K to 4.8K in October 2026.

How are Apple Maps’ and Organic Maps’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Apple Maps’ and Organic Maps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Maps

7 branded search terms

  • apple maps
  • apple maps android
  • apple maps app
  • apple maps directions
  • apple maps maps
  • applemaps
  • applemaps app

Organic Maps

1 branded search term

  • organic maps

How the Brand Demand Index is measured

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