Brandwave

How popular isMotorola?

In September 2026, people searched for Motorola by name about 6,220 times in New Zealand, a 40.7% increase from the previous year. These searches made up 3.4% of all New Zealand smartphone brand searches, placing Motorola sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartphone brands, Motorola appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Motorola is the sixth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. Apple iPhoneShare of searches 66.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Samsung GalaxyShare of searches 8.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OPPOShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. XiaomiShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. MotorolaShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Motorola was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Motorola is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Apple iPhone2nd
  3. Google Pixel3rd
  4. Motorola4th
  5. OPPO5th
  6. Xiaomi6th
  7. Nothing7th
  8. HONOR–
  9. vivo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Motorola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPPO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nothing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which smartphone brands compete with Motorola?

Motorola against smartphone brands in New Zealand, by month

Share of searches by month for Apple iPhone, Samsung Galaxy, OPPO, Xiaomi, Nothing, Motorola, Google Pixel. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneSamsung GalaxyOPPOXiaomiNothingMotorolaGoogle PixelHONORvivo
Oct 202558.3%9.9%8.8%8.6%5.2%3.7%4%0.38%0.88%
Nov 202558%12.4%9.4%7.6%4.7%3.1%3.5%0.51%0.77%
Dec 202560.5%11.7%7.5%7.3%4.4%3.1%3.4%1.3%0.7%
Jan 202660.7%12.3%6.8%7.6%4.5%2.8%3.5%1.2%0.6%
Feb 202657.9%14.9%8.4%6.9%5%2.5%3.2%0.54%0.66%
Mar 202659.9%10%8.3%7.4%6.4%3.2%3.4%0.56%0.67%
Apr 202662.1%8.9%8.5%7.8%5.4%3%3%0.59%0.69%
May 202661.5%8.8%8.4%7.6%5.9%3.1%3%1%0.63%
Jun 202658%11.6%6.9%7.4%7.6%3.7%3.4%0.75%0.61%
Jul 202657.8%12.4%6.6%6.4%7.9%4.2%3.4%0.63%0.6%
Aug 202657.7%11.5%6.6%7.2%6.8%3.7%4.8%1.1%0.51%
Sep 202666.5%8.6%6.2%6.1%4.5%3.4%3%1.2%0.47%

  1. 1.Apple iPhone

    66.5%

    Held 1st. 122K estimated branded searches, +52.8% vs prior month. Share +8.8 points.

  2. 2.Samsung Galaxy

    8.6%

    Held 2nd. 15.8K estimated branded searches, -1.2% vs prior month. Share -2.9 points.

  3. 3.OPPO

    6.2%

    Moved from 5th to 3rd. 11.4K estimated branded searches, +24.9% vs prior month. Share -0.4 points.

  4. 4.Xiaomi

    6.1%

    Moved from 3rd to 4th. 11.2K estimated branded searches, +12.5% vs prior month. Share -1.1 points.

  5. 5.Nothing

    4.5%

    Moved from 4th to 5th. 8.3K estimated branded searches, -11.9% vs prior month. Share -2.3 points.

  6. 6.Motorola

    3.4%

    Moved from 7th to 6th. 6.2K estimated branded searches, +20.8% vs prior month. Share -0.3 points.

  7. 7.Google Pixel

    3%

    Moved from 6th to 7th. 5.5K estimated branded searches, -17.2% vs prior month. Share -1.8 points.

  8. 8.HONOR

    1.2%

    Held 8th. 2.2K estimated branded searches, +47.3% vs prior month. Share +0.1 points.

  9. 9.vivo

    0.47%

    Held 9th. 870 estimated branded searches, +22.5% vs prior month. Share 0 points.

Compare popularity between Motorola and its closest rivals

Every comparison with Motorola

8 comparisons

How has branded search demand for Motorola changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Motorola in New Zealand rose from 4.4K to 6.2K.
  • Across the 12 months ending September 2026, Motorola’s share of searches among smartphone brands in New Zealand peaked at 4.2% in July 2026 and was lowest at 2.5% in February 2026.
  • Across the 12 months ending September 2026, Motorola rose from 7th to 6th among smartphone brands in New Zealand.

How did search popularity change for New Zealand smartphone brands in September 2026?

6 changes

  1. In September 2026, Apple iPhone gained share of searches among smartphone brands in New Zealand, from 57.7% to 66.5%.

  2. In September 2026, Samsung Galaxy lost share of searches among smartphone brands in New Zealand, from 11.5% to 8.6%.

  3. In September 2026, Nothing lost share of searches among smartphone brands in New Zealand, from 6.8% to 4.5%.

  4. In September 2026, Google Pixel lost share of searches among smartphone brands in New Zealand, from 4.8% to 3%.

  5. In September 2026, Xiaomi lost share of searches among smartphone brands in New Zealand, from 7.2% to 6.1%.

  6. OPPO’s share of searches among smartphone brands in New Zealand has lost ground for 3 months in a row, from 6.9% to 6.2% in September 2026.

How are Motorola’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Motorola’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • motorola
  • motorola 8000x
  • motorola chocolate
  • motorola flip
  • motorola fold
  • motorola razr
  • motorola razr fold
  • motorola smartphone
  • motorola startac
  • motorola watch

Do you work for Motorola? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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