Brandwave

How popular isGoogle Pixel?

In September 2026, people searched for Google Pixel by name about 5,530 times in New Zealand, a 15.7% increase from the previous year. These searches made up 3% of all New Zealand smartphone brand searches, placing Google Pixel seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartphone brands, Google Pixel appeared in all answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Google Pixel is the seventh most searched of 9 competitors and the third most recommended in AI answers.

  1. Apple iPhoneShare of searches 66.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Samsung GalaxyShare of searches 8.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OPPOShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. XiaomiShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Google PixelShare of searches 3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Pixel appeared in all five answers. Google Pixel is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Apple iPhone2nd
  3. Google Pixel3rd
  4. Motorola4th
  5. OPPO5th
  6. Xiaomi6th
  7. Nothing7th
  8. HONOR–
  9. vivo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Motorola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPPO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nothing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which smartphone brands compete with Google Pixel?

Google Pixel against smartphone brands in New Zealand, by month

Share of searches by month for Apple iPhone, Samsung Galaxy, OPPO, Xiaomi, Nothing, Motorola, Google Pixel. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneSamsung GalaxyOPPOXiaomiNothingMotorolaGoogle PixelHONORvivo
Oct 202558.3%9.9%8.8%8.6%5.2%3.7%4%0.38%0.88%
Nov 202558%12.4%9.4%7.6%4.7%3.1%3.5%0.51%0.77%
Dec 202560.5%11.7%7.5%7.3%4.4%3.1%3.4%1.3%0.7%
Jan 202660.7%12.3%6.8%7.6%4.5%2.8%3.5%1.2%0.6%
Feb 202657.9%14.9%8.4%6.9%5%2.5%3.2%0.54%0.66%
Mar 202659.9%10%8.3%7.4%6.4%3.2%3.4%0.56%0.67%
Apr 202662.1%8.9%8.5%7.8%5.4%3%3%0.59%0.69%
May 202661.5%8.8%8.4%7.6%5.9%3.1%3%1%0.63%
Jun 202658%11.6%6.9%7.4%7.6%3.7%3.4%0.75%0.61%
Jul 202657.8%12.4%6.6%6.4%7.9%4.2%3.4%0.63%0.6%
Aug 202657.7%11.5%6.6%7.2%6.8%3.7%4.8%1.1%0.51%
Sep 202666.5%8.6%6.2%6.1%4.5%3.4%3%1.2%0.47%

  1. 1.Apple iPhone

    66.5%

    Held 1st. 122K estimated branded searches, +52.8% vs prior month. Share +8.8 points.

  2. 2.Samsung Galaxy

    8.6%

    Held 2nd. 15.8K estimated branded searches, -1.2% vs prior month. Share -2.9 points.

  3. 3.OPPO

    6.2%

    Moved from 5th to 3rd. 11.4K estimated branded searches, +24.9% vs prior month. Share -0.4 points.

  4. 4.Xiaomi

    6.1%

    Moved from 3rd to 4th. 11.2K estimated branded searches, +12.5% vs prior month. Share -1.1 points.

  5. 5.Nothing

    4.5%

    Moved from 4th to 5th. 8.3K estimated branded searches, -11.9% vs prior month. Share -2.3 points.

  6. 6.Motorola

    3.4%

    Moved from 7th to 6th. 6.2K estimated branded searches, +20.8% vs prior month. Share -0.3 points.

  7. 7.Google Pixel

    3%

    Moved from 6th to 7th. 5.5K estimated branded searches, -17.2% vs prior month. Share -1.8 points.

  8. 8.HONOR

    1.2%

    Held 8th. 2.2K estimated branded searches, +47.3% vs prior month. Share +0.1 points.

  9. 9.vivo

    0.47%

    Held 9th. 870 estimated branded searches, +22.5% vs prior month. Share 0 points.

Compare popularity between Google Pixel and its closest rivals

Every comparison with Google Pixel

8 comparisons

How has branded search demand for Google Pixel changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Pixel in New Zealand rose from 4.8K to 5.5K.
  • Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in New Zealand decreased from 4% to 3%.
  • Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands in New Zealand peaked at 4.8% in August 2026 and was lowest at 3% in September 2026.
  • Across the 12 months ending September 2026, Google Pixel fell from 6th to 7th among smartphone brands in New Zealand.

How did search popularity change for New Zealand smartphone brands in September 2026?

6 changes

  1. In September 2026, Apple iPhone gained share of searches among smartphone brands in New Zealand, from 57.7% to 66.5%.

  2. In September 2026, Samsung Galaxy lost share of searches among smartphone brands in New Zealand, from 11.5% to 8.6%.

  3. In September 2026, Nothing lost share of searches among smartphone brands in New Zealand, from 6.8% to 4.5%.

  4. In September 2026, Google Pixel lost share of searches among smartphone brands in New Zealand, from 4.8% to 3%.

  5. In September 2026, Xiaomi lost share of searches among smartphone brands in New Zealand, from 7.2% to 6.1%.

  6. OPPO’s share of searches among smartphone brands in New Zealand has lost ground for 3 months in a row, from 6.9% to 6.2% in September 2026.

How are Google Pixel’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Google Pixel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google pixel
  • google pixel fold
  • google pixel watch
  • googlepixel
  • googlepixel 5
  • googlepixel 7
  • googlepixel 7 pro

How the Brand Demand Index is measured

Do you work for Google Pixel? To request corrections or removal please contact us via our support page and we will be happy to assist.

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