Brandwave

Google Pixel vs Nothing:Which is more popular by branded search in New Zealand?

In August 2026, Google Pixel had more branded searches than Nothing among smartphone brands in New Zealand. Google Pixel was estimated to have 15.8K branded searches compared to Nothing’s 9.4K, and held a 4% Share of Search versus Nothing’s 2.3%.

Share of Search among smartphone brands in New Zealand in August 2026Which is more popular in search, Google Pixel or Nothing?
Google Pixel4%15.8K searches
vs
Nothing2.3%9.4K searches

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Which is more popular in search, Google Pixel or Nothing?

Compare the smartphone brands New Zealanders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Pixel and Nothing among smartphone brands in New Zealand, by month

Share of Search by month for Google Pixel, Nothing. The figures are in the table below the chart.

View monthly share of search table
MonthiPhoneSamsung GalaxyOPPOGoogle PixelXiaomiNothingMotorolaHONORvivo
Oct 202578%5.4%6%3.7%3.5%1.5%1.6%0.11%0.25%
Nov 202577.1%6.1%6.3%3.7%3.4%1.4%1.5%0.15%0.23%
Dec 202578.3%6%5.6%3.3%3.2%1.4%1.6%0.42%0.22%
Jan 202678.6%6.1%5.2%3.3%3.4%1.5%1.4%0.38%0.2%
Feb 202676.5%7.3%6.1%3.7%3.1%1.7%1.4%0.18%0.22%
Mar 202675.9%5.9%6.2%4%3.5%2.3%1.7%0.2%0.24%
Apr 202676.4%5.9%6.2%3.7%3.6%2%1.6%0.22%0.25%
May 202676.7%5.4%6.2%3.6%3.6%2.2%1.7%0.38%0.23%
Jun 202675.2%6.6%5.3%4%3.5%2.8%2.1%0.28%0.23%
Jul 202673.8%8.5%5%4%3%2.9%2.4%0.23%0.22%
Aug 202677.8%5.9%4.5%4%3.1%2.3%1.9%0.37%0.18%
Sep 2026—————————

How has the Google Pixel and Nothing comparison changed over the last 12 months?

  • Google Pixel was ahead of Nothing in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Google Pixel’s estimated Share of Search among smartphone brands in New Zealand moved from 3.7% to 4%, and its estimated monthly branded searches moved from 15.5K to 15.8K.
  • Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 6.2K to 9.4K.

How did search popularity change for New Zealand smartphone brands in August 2026?

  1. In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Google Pixel’s and Nothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Pixel

32 branded search terms

  • google pixel
  • google pixel 1
  • google pixel 10
  • google pixel 10 pro
  • google pixel 6
  • google pixel 6a
  • google pixel 7a
  • google pixel 8
  • google pixel 8 pro
  • google pixel 9
  • google pixel 9 pro
  • google pixel fold
  • google pixel near me
  • google pixel nz
  • google pixel online
  • google pixel phone
  • google pixel watch
  • googlepixel
  • googlepixel 5
  • googlepixel 7
  • googlepixel 7 pro
  • googlepixel phone
  • pixel 10
  • pixel 10 nz
  • pixel 10 phone
  • pixel 9
  • pixel 9 nz
  • pixel 9 phone
  • pixel 9 pro
  • pixel phone
  • pixel phone nz
  • store google com

Nothing

9 branded search terms

  • nothing nz
  • nothing phone
  • nothing phone 1
  • nothing phone 2
  • nothing phone 3
  • nothing phone 3 price
  • nothing phone 4
  • nothing phone pro
  • the nothing phone

How the Brand Demand Index is measured

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Put your own brand in this comparison

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