How popular isNothing in search?
In August 2026, there were an estimated 9.4K branded searches for Nothing in New Zealand which is up 52% over the last 11 months. Nothing holds 2.3% estimated Share of Search among New Zealand smartphone brands and is ranked 6th of 9 competitors for search popularity.
iPhone77.8%
Samsung Galaxy5.9%OPPO4.5%
Google Pixel4%
Xiaomi3.1%
Nothing2.3%Motorola1.9%
HONOR0.37%
vivo0.18%
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Which smartphone brands compete with Nothing?
Share of Search by month for iPhone, Samsung Galaxy, OPPO, Google Pixel, Xiaomi, Nothing. The figures are in the table below the chart.
View monthly share of search table
| Month | iPhone | Samsung Galaxy | OPPO | Google Pixel | Xiaomi | Nothing | Motorola | HONOR | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78% | 5.4% | 6% | 3.7% | 3.5% | 1.5% | 1.6% | 0.11% | 0.25% |
| Nov 2025 | 77.1% | 6.1% | 6.3% | 3.7% | 3.4% | 1.4% | 1.5% | 0.15% | 0.23% |
| Dec 2025 | 78.3% | 6% | 5.6% | 3.3% | 3.2% | 1.4% | 1.6% | 0.42% | 0.22% |
| Jan 2026 | 78.6% | 6.1% | 5.2% | 3.3% | 3.4% | 1.5% | 1.4% | 0.38% | 0.2% |
| Feb 2026 | 76.5% | 7.3% | 6.1% | 3.7% | 3.1% | 1.7% | 1.4% | 0.18% | 0.22% |
| Mar 2026 | 75.9% | 5.9% | 6.2% | 4% | 3.5% | 2.3% | 1.7% | 0.2% | 0.24% |
| Apr 2026 | 76.4% | 5.9% | 6.2% | 3.7% | 3.6% | 2% | 1.6% | 0.22% | 0.25% |
| May 2026 | 76.7% | 5.4% | 6.2% | 3.6% | 3.6% | 2.2% | 1.7% | 0.38% | 0.23% |
| Jun 2026 | 75.2% | 6.6% | 5.3% | 4% | 3.5% | 2.8% | 2.1% | 0.28% | 0.23% |
| Jul 2026 | 73.8% | 8.5% | 5% | 4% | 3% | 2.9% | 2.4% | 0.23% | 0.22% |
| Aug 2026 | 77.8% | 5.9% | 4.5% | 4% | 3.1% | 2.3% | 1.9% | 0.37% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.8% | 311K | +14.5% | +4 points | |
| 2, held 2nd | 5.9% | 23.8K | -24.1% | -2.6 points | |
| 3, held 3rd | 4.5% | 17.9K | -2.8% | -0.5 points | |
| 4, held 4th | 4% | 15.8K | +7.8% | 0 points | |
| 5, held 5th | 3.1% | 12.4K | +11.3% | +0.1 points | |
| 6, held 6th | 2.3% | 9.4K | -11.7% | -0.5 points | |
| 7, held 7th | 1.9% | 7.5K | -14.9% | -0.5 points | |
| 8, held 8th | 0.37% | 1.5K | +74.1% | +0.1 points | |
| 9, held 9th | 0.18% | 710 | -11.3% | 0 points |
1.
iPhone77.8%
held 1st · 311K estimated branded searches · +14.5% vs prior month · +4 points
5.9%
held 2nd · 23.8K estimated branded searches · -24.1% vs prior month · -2.6 points
3.
4.5%
held 3rd · 17.9K estimated branded searches · -2.8% vs prior month · -0.5 points
4%
held 4th · 15.8K estimated branded searches · +7.8% vs prior month · 0 points
5.
Xiaomi3.1%
held 5th · 12.4K estimated branded searches · +11.3% vs prior month · +0.1 points
6.
Nothing2.3%
held 6th · 9.4K estimated branded searches · -11.7% vs prior month · -0.5 points
7.
1.9%
held 7th · 7.5K estimated branded searches · -14.9% vs prior month · -0.5 points
8.
HONOR0.37%
held 8th · 1.5K estimated branded searches · +74.1% vs prior month · +0.1 points
9.
vivo0.18%
held 9th · 710 estimated branded searches · -11.3% vs prior month · 0 points
Compare search popularity between Nothing and its closest rivals
How has branded search demand for Nothing changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nothing in New Zealand rose from 6.2K to 9.4K.
- Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand increased from 1.5% to 2.3%.
- Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand peaked at 2.9% in July 2026 and was lowest at 1.4% in December 2025.
- Across the 11 months ending August 2026, Nothing rose from 7th to 6th among smartphone brands in New Zealand.
How did search popularity change for New Zealand smartphone brands in August 2026?
6 changes
In August 2026, iPhone gained estimated Share of Search among smartphone brands in New Zealand, from 73.8% to 77.8%.
In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%.
In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.
In August 2026, OPPO lost estimated Share of Search among smartphone brands in New Zealand, from 5% to 4.5%.
In August 2026, Motorola lost estimated Share of Search among smartphone brands in New Zealand, from 2.4% to 1.9%.
Estimated monthly branded searches for HONOR in New Zealand rose 228.9% over 11 measured months, from 450 to 1.5K in August 2026.
How is Nothing measured?
Brandwave collects information about searches that people make online using Nothing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- nothing nz
- nothing phone
- nothing phone 1
- nothing phone 2
- nothing phone 3
- nothing phone 3 price
- nothing phone 4
- nothing phone pro
- the nothing phone
Do you work for Nothing? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nothing your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.