Nothing vs Xiaomi:Which is more popular by branded search in New Zealand?
In August 2026, Xiaomi had more branded searches than Nothing among smartphone brands in New Zealand. Xiaomi was estimated to have 12.4K branded searches compared to Nothing’s 9.4K, and held a 3.1% Share of Search versus Nothing’s 2.3%.
Follow Nothing vs Xiaomi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Nothing or Xiaomi?
Compare the smartphone brands New Zealanders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xiaomi, Nothing. The figures are in the table below the chart.
View monthly share of search table
| Month | iPhone | Samsung Galaxy | OPPO | Google Pixel | Xiaomi | Nothing | Motorola | HONOR | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78% | 5.4% | 6% | 3.7% | 3.5% | 1.5% | 1.6% | 0.11% | 0.25% |
| Nov 2025 | 77.1% | 6.1% | 6.3% | 3.7% | 3.4% | 1.4% | 1.5% | 0.15% | 0.23% |
| Dec 2025 | 78.3% | 6% | 5.6% | 3.3% | 3.2% | 1.4% | 1.6% | 0.42% | 0.22% |
| Jan 2026 | 78.6% | 6.1% | 5.2% | 3.3% | 3.4% | 1.5% | 1.4% | 0.38% | 0.2% |
| Feb 2026 | 76.5% | 7.3% | 6.1% | 3.7% | 3.1% | 1.7% | 1.4% | 0.18% | 0.22% |
| Mar 2026 | 75.9% | 5.9% | 6.2% | 4% | 3.5% | 2.3% | 1.7% | 0.2% | 0.24% |
| Apr 2026 | 76.4% | 5.9% | 6.2% | 3.7% | 3.6% | 2% | 1.6% | 0.22% | 0.25% |
| May 2026 | 76.7% | 5.4% | 6.2% | 3.6% | 3.6% | 2.2% | 1.7% | 0.38% | 0.23% |
| Jun 2026 | 75.2% | 6.6% | 5.3% | 4% | 3.5% | 2.8% | 2.1% | 0.28% | 0.23% |
| Jul 2026 | 73.8% | 8.5% | 5% | 4% | 3% | 2.9% | 2.4% | 0.23% | 0.22% |
| Aug 2026 | 77.8% | 5.9% | 4.5% | 4% | 3.1% | 2.3% | 1.9% | 0.37% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Nothing and Xiaomi comparison changed over the last 12 months?
3 findings
- Xiaomi was ahead of Nothing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 6.2K to 9.4K.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among smartphone brands in New Zealand moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 14.3K to 12.4K.
How did search popularity change for New Zealand smartphone brands in August 2026?
2 changes
In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.
Estimated monthly branded searches for Xiaomi in New Zealand fell 13.4% over 11 measured months, from 14.3K to 12.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nothing’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nothing
9 branded search terms
- nothing nz
- nothing phone
- nothing phone 1
- nothing phone 2
- nothing phone 3
- nothing phone 3 price
- nothing phone 4
- nothing phone pro
- the nothing phone
Xiaomi
25 branded search terms
- mi com
- xiaomi
- xiaomi 14
- xiaomi air purifier
- xiaomi air purifier 4
- xiaomi band
- xiaomi camera
- xiaomi earbuds
- xiaomi electric scooter
- xiaomi fan
- xiaomi near me
- xiaomi nz
- xiaomi online
- xiaomi pad
- xiaomi phone
- xiaomi projector
- xiaomi redmi
- xiaomi robot vacuum
- xiaomi scale
- xiaomi scooter
- xiaomi smartwatch
- xiaomi vacuum
- xiaomi vacuum cleaner
- xiaomi watch
- xiaomi watch 2
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.