Nothing vs OPPO:Which is more popular by branded search in New Zealand?
In August 2026, OPPO had more branded searches than Nothing among smartphone brands in New Zealand. OPPO was estimated to have 17.9K branded searches compared to Nothing’s 9.4K, and held a 4.5% Share of Search versus Nothing’s 2.3%.
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Which is more popular in search, Nothing or OPPO?
Compare the smartphone brands New Zealanders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OPPO, Nothing. The figures are in the table below the chart.
View monthly share of search table
| Month | iPhone | Samsung Galaxy | OPPO | Google Pixel | Xiaomi | Nothing | Motorola | HONOR | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78% | 5.4% | 6% | 3.7% | 3.5% | 1.5% | 1.6% | 0.11% | 0.25% |
| Nov 2025 | 77.1% | 6.1% | 6.3% | 3.7% | 3.4% | 1.4% | 1.5% | 0.15% | 0.23% |
| Dec 2025 | 78.3% | 6% | 5.6% | 3.3% | 3.2% | 1.4% | 1.6% | 0.42% | 0.22% |
| Jan 2026 | 78.6% | 6.1% | 5.2% | 3.3% | 3.4% | 1.5% | 1.4% | 0.38% | 0.2% |
| Feb 2026 | 76.5% | 7.3% | 6.1% | 3.7% | 3.1% | 1.7% | 1.4% | 0.18% | 0.22% |
| Mar 2026 | 75.9% | 5.9% | 6.2% | 4% | 3.5% | 2.3% | 1.7% | 0.2% | 0.24% |
| Apr 2026 | 76.4% | 5.9% | 6.2% | 3.7% | 3.6% | 2% | 1.6% | 0.22% | 0.25% |
| May 2026 | 76.7% | 5.4% | 6.2% | 3.6% | 3.6% | 2.2% | 1.7% | 0.38% | 0.23% |
| Jun 2026 | 75.2% | 6.6% | 5.3% | 4% | 3.5% | 2.8% | 2.1% | 0.28% | 0.23% |
| Jul 2026 | 73.8% | 8.5% | 5% | 4% | 3% | 2.9% | 2.4% | 0.23% | 0.22% |
| Aug 2026 | 77.8% | 5.9% | 4.5% | 4% | 3.1% | 2.3% | 1.9% | 0.37% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Nothing and OPPO comparison changed over the last 12 months?
3 findings
- OPPO was ahead of Nothing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 6.2K to 9.4K.
- Across the 11 months ending August 2026, OPPO’s estimated Share of Search among smartphone brands in New Zealand moved from 6% to 4.5%, and its estimated monthly branded searches moved from 24.6K to 17.9K.
How did search popularity change for New Zealand smartphone brands in August 2026?
2 changes
In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.
In August 2026, OPPO lost estimated Share of Search among smartphone brands in New Zealand, from 5% to 4.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Nothing’s and OPPO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nothing
9 branded search terms
- nothing nz
- nothing phone
- nothing phone 1
- nothing phone 2
- nothing phone 3
- nothing phone 3 price
- nothing phone 4
- nothing phone pro
- the nothing phone
OPPO
24 branded search terms
- oppo
- oppo 58
- oppo a17
- oppo a18
- oppo a5
- oppo a60
- oppo com
- oppo f 7
- oppo find
- oppo find 5
- oppo find x5
- oppo find x5 pro
- oppo find x8
- oppo fold
- oppo near me
- oppo nz
- oppo online
- oppo phone
- oppo reno
- oppo reno 10
- oppo reno 12
- oppo site
- oppo tablet
- oppo watch
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.