Brandwave

Google Pixel vs Xiaomi:Which is more popular by branded search in New Zealand?

In August 2026, Google Pixel had more branded searches than Xiaomi among smartphone brands in New Zealand. Google Pixel was estimated to have 15.8K branded searches compared to Xiaomi’s 12.4K, and held a 4% Share of Search versus Xiaomi’s 3.1%.

Share of Search among smartphone brands in New Zealand in August 2026Which is more popular in search, Google Pixel or Xiaomi?
Google Pixel4%15.8K searches
vs
Xiaomi3.1%12.4K searches

Follow Google Pixel vs Xiaomi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Google Pixel or Xiaomi?

Compare the smartphone brands New Zealanders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Pixel and Xiaomi among smartphone brands in New Zealand, by month

Share of Search by month for Google Pixel, Xiaomi. The figures are in the table below the chart.

View monthly share of search table
MonthiPhoneSamsung GalaxyOPPOGoogle PixelXiaomiNothingMotorolaHONORvivo
Oct 202578%5.4%6%3.7%3.5%1.5%1.6%0.11%0.25%
Nov 202577.1%6.1%6.3%3.7%3.4%1.4%1.5%0.15%0.23%
Dec 202578.3%6%5.6%3.3%3.2%1.4%1.6%0.42%0.22%
Jan 202678.6%6.1%5.2%3.3%3.4%1.5%1.4%0.38%0.2%
Feb 202676.5%7.3%6.1%3.7%3.1%1.7%1.4%0.18%0.22%
Mar 202675.9%5.9%6.2%4%3.5%2.3%1.7%0.2%0.24%
Apr 202676.4%5.9%6.2%3.7%3.6%2%1.6%0.22%0.25%
May 202676.7%5.4%6.2%3.6%3.6%2.2%1.7%0.38%0.23%
Jun 202675.2%6.6%5.3%4%3.5%2.8%2.1%0.28%0.23%
Jul 202673.8%8.5%5%4%3%2.9%2.4%0.23%0.22%
Aug 202677.8%5.9%4.5%4%3.1%2.3%1.9%0.37%0.18%
Sep 2026—————————

How has the Google Pixel and Xiaomi comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Xiaomi took it in January 2026, Google Pixel took it in February 2026.
  • Across the 11 months ending August 2026, Google Pixel’s estimated Share of Search among smartphone brands in New Zealand moved from 3.7% to 4%, and its estimated monthly branded searches moved from 15.5K to 15.8K.
  • Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among smartphone brands in New Zealand moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 14.3K to 12.4K.

How did search popularity change for New Zealand smartphone brands in August 2026?

  1. Estimated monthly branded searches for Xiaomi in New Zealand fell 13.4% over 11 measured months, from 14.3K to 12.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Google Pixel’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Pixel

32 branded search terms

  • google pixel
  • google pixel 1
  • google pixel 10
  • google pixel 10 pro
  • google pixel 6
  • google pixel 6a
  • google pixel 7a
  • google pixel 8
  • google pixel 8 pro
  • google pixel 9
  • google pixel 9 pro
  • google pixel fold
  • google pixel near me
  • google pixel nz
  • google pixel online
  • google pixel phone
  • google pixel watch
  • googlepixel
  • googlepixel 5
  • googlepixel 7
  • googlepixel 7 pro
  • googlepixel phone
  • pixel 10
  • pixel 10 nz
  • pixel 10 phone
  • pixel 9
  • pixel 9 nz
  • pixel 9 phone
  • pixel 9 pro
  • pixel phone
  • pixel phone nz
  • store google com

Xiaomi

25 branded search terms

  • mi com
  • xiaomi
  • xiaomi 14
  • xiaomi air purifier
  • xiaomi air purifier 4
  • xiaomi band
  • xiaomi camera
  • xiaomi earbuds
  • xiaomi electric scooter
  • xiaomi fan
  • xiaomi near me
  • xiaomi nz
  • xiaomi online
  • xiaomi pad
  • xiaomi phone
  • xiaomi projector
  • xiaomi redmi
  • xiaomi robot vacuum
  • xiaomi scale
  • xiaomi scooter
  • xiaomi smartwatch
  • xiaomi vacuum
  • xiaomi vacuum cleaner
  • xiaomi watch
  • xiaomi watch 2

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.