Brandwave

How popular isXiaomi?

In September 2026, people searched for Xiaomi by name about 11,900 times in New Zealand, a 7.4% increase from the previous year. These searches made up 22.4% of all New Zealand streaming device brand searches, placing Xiaomi second out of six brands. When we asked both ChatGPT and Google AI Overviews about streaming device brands, Xiaomi did not appear in any of the answers.

Search and AI answers in September 2026

Xiaomi is the second most searched of 6 competitors and not listed in any AI answer.

  1. Google ChromecastShare of searches 53.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. XiaomiShare of searches 22.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Amazon Fire TV StickShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Apple TV 4KShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. RokuShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top streaming device brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xiaomi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Chromecast1st
  2. Apple TV 4K2nd
  3. Amazon Fire TV Stick3rd
  4. Roku4th
  5. Sky Pod5th
  6. Xiaomi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Chromecast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sky Pod1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming device brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which streaming device brands compete with Xiaomi?

Xiaomi against streaming device brands in New Zealand, by month

Share of searches by month for Google Chromecast, Xiaomi, Amazon Fire TV Stick, Apple TV 4K, Roku. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ChromecastXiaomiAmazon Fire TV StickApple TV 4KRokuSky Pod
Oct 202553.9%22.9%11.2%5.6%5.9%0.47%
Nov 202554.1%22.6%10.4%7.5%4.9%0.46%
Dec 202555.7%22.2%11.9%4.8%5%0.37%
Jan 202655.7%21.9%12%3.9%6%0.56%
Feb 202656.1%21.6%11.8%4.7%5.4%0.36%
Mar 202656.7%22.5%9.5%5.5%5.5%0.31%
Apr 202653.8%20.7%10.4%7.4%7.3%0.44%
May 202653.6%18.3%9%12.2%6.2%0.6%
Jun 202653.6%14.7%9.5%16.2%5.7%0.26%
Jul 202654.1%13.5%9.8%16.5%5.9%0.22%
Aug 202654.2%18.6%11.9%9.6%5.5%0.26%
Sep 202653.3%22.4%13%6.6%4.5%0.22%

  1. 1.Google Chromecast

    53.3%

    Held 1st. 26.5K estimated branded searches, -8.4% vs prior month. Share -0.9 points.

  2. 2.Xiaomi

    22.4%

    Held 2nd. 11.2K estimated branded searches, +12.5% vs prior month. Share +3.9 points.

  3. 3.Amazon Fire TV Stick

    13%

    Held 3rd. 6.5K estimated branded searches, +1.6% vs prior month. Share +1.1 points.

  4. 4.Apple TV 4K

    6.6%

    Held 4th. 3.3K estimated branded searches, -35.9% vs prior month. Share -3 points.

  5. 5.Roku

    4.5%

    Held 5th. 2.2K estimated branded searches, -23.3% vs prior month. Share -1 points.

  6. 6.Sky Pod

    0.22%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Xiaomi and its closest rivals

Every comparison with Xiaomi

24 comparisons

How has branded search demand for Xiaomi changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Xiaomi in New Zealand rose from 11.1K to 11.9K.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among streaming device brands in New Zealand peaked at 22.9% in October 2025 and was lowest at 13.5% in July 2026.

How did search popularity change for New Zealand streaming device brands in September 2026?

6 changes

  1. In September 2026, Xiaomi gained share of searches among streaming device brands in New Zealand, from 18.6% to 22.4%.

  2. In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in New Zealand, from 11.9% to 13%.

  3. In September 2026, Apple TV 4K lost share of searches among streaming device brands in New Zealand, from 9.6% to 6.6%.

  4. In September 2026, Roku lost share of searches among streaming device brands in New Zealand, from 5.5% to 4.5%.

  5. In September 2026, Google Chromecast lost share of searches among streaming device brands in New Zealand, from 54.2% to 53.3%.

  6. Estimated monthly branded searches for Sky Pod in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.

How are Xiaomi’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xiaomi
  • xiaomi air purifier
  • xiaomi band
  • xiaomi camera
  • xiaomi earbuds
  • xiaomi electric scooter
  • xiaomi fan
  • xiaomi humidifier
  • xiaomi pad
  • xiaomi projector
  • xiaomi redmi
  • xiaomi robot vacuum
  • xiaomi scale
  • xiaomi scooter
  • xiaomi smart band
  • xiaomi smartwatch
  • xiaomi vacuum
  • xiaomi vacuum cleaner
  • xiaomi watch

Do you work for Xiaomi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Xiaomi compete?

Xiaomi is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartphone brands4th of 96.1%Show ranking
Streaming device brands2nd of 622.4%Shown above
Standing fan brands2nd of 525.1%Show ranking
Fitness tracker brands5th of 71.5%Show ranking
Air purifier brands1st of 592%Show ranking
Humidifier brands6th of 80.6%Show ranking
Creator with pink hair and a pink jacket

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