Oura vs Xiaomi:Which is more popular?
In September 2026, Oura had more branded searches than Xiaomi among fitness tracker brands in New Zealand. Oura had about 1,300 branded searches, while Xiaomi had 400. Oura made up 4.9% of all fitness tracker brand searches we track, and Xiaomi accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about fitness tracker brands, Xiaomi appeared in two of the four answers and Oura in none.
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Top fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Xiaomi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Oura did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
WHOOP2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Xiaomi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Amazfit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Polar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fitness tracker brands
4 answers
Asked ChatGPT
“Which fitness tracker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fitness tracker brands in New Zealand?”
Asked ChatGPT
“What's the best fitness tracker brand in New Zealand for everyday activity tracking?”
Searched Google, AI Overview
“best fitness tracker”
Searched Google, AI Overview
“heart rate watch nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Oura or Xiaomi more popular in search?
This chart shows how often people search Google for Oura and Xiaomi by name. Each line represents a brand's share of searches for all seven fitness tracker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Oura, Xiaomi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fitbit | WHOOP | Oura | Amazfit | Xiaomi | Garmin | Polar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 32.2% | 3% | 5% | 1.5% | 0.92% | 0.26% |
| Nov 2025 | 57.5% | 31.8% | 3% | 5% | 1.5% | 1% | 0.17% |
| Dec 2025 | 57.8% | 31.5% | 3% | 4.8% | 1.8% | 0.91% | 0.29% |
| Jan 2026 | 52.7% | 35.8% | 2.7% | 6.2% | 1.6% | 0.8% | 0.19% |
| Feb 2026 | 52.6% | 35.7% | 2.8% | 6.1% | 1.5% | 1.1% | 0.23% |
| Mar 2026 | 51.7% | 35.3% | 3.9% | 6.3% | 1.5% | 1.1% | 0.21% |
| Apr 2026 | 52.5% | 36.5% | 2.8% | 5.7% | 1.2% | 1.1% | 0.19% |
| May 2026 | 55.3% | 33.6% | 3% | 5.4% | 1.4% | 1.2% | 0.16% |
| Jun 2026 | 58.5% | 29.4% | 3.9% | 5.7% | 1.2% | 0.93% | 0.27% |
| Jul 2026 | 51.2% | 36.8% | 3.2% | 5.7% | 1.4% | 1.3% | 0.27% |
| Aug 2026 | 54.7% | 33.2% | 3.6% | 5.3% | 1.5% | 1.4% | 0.16% |
| Sep 2026 | 52.4% | 35.3% | 4.9% | 4.8% | 1.5% | 0.91% | 0.15% |
How has the Oura and Xiaomi comparison changed over the last 12 months?
3 findings
- Oura was ahead of Xiaomi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oura’s share of searches among fitness tracker brands in New Zealand moved from 3% to 4.9%, and its estimated monthly branded searches moved from 590 to 1.3K.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among fitness tracker brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 300 to 400.
How did search popularity change for New Zealand fitness tracker brands in September 2026?
2 changes
In September 2026, Oura overtook Amazfit to rank 3rd among fitness tracker brands in New Zealand, with 4.9% of the searches.
Estimated monthly branded searches for Xiaomi in New Zealand rose 33.3% over 12 measured months, from 300 to 400 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Oura’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fitness tracker brands
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