Samsung Galaxy vs Xiaomi:Which is more popular by branded search in New Zealand?
In August 2026, Samsung Galaxy had more branded searches than Xiaomi among smartphone brands in New Zealand. Samsung Galaxy was estimated to have 23.8K branded searches compared to Xiaomi’s 12.4K, and held a 5.9% Share of Search versus Xiaomi’s 3.1%.
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Which is more popular in search, Samsung Galaxy or Xiaomi?
Compare the smartphone brands New Zealanders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung Galaxy, Xiaomi. The figures are in the table below the chart.
View monthly share of search table
| Month | iPhone | Samsung Galaxy | OPPO | Google Pixel | Xiaomi | Nothing | Motorola | HONOR | vivo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78% | 5.4% | 6% | 3.7% | 3.5% | 1.5% | 1.6% | 0.11% | 0.25% |
| Nov 2025 | 77.1% | 6.1% | 6.3% | 3.7% | 3.4% | 1.4% | 1.5% | 0.15% | 0.23% |
| Dec 2025 | 78.3% | 6% | 5.6% | 3.3% | 3.2% | 1.4% | 1.6% | 0.42% | 0.22% |
| Jan 2026 | 78.6% | 6.1% | 5.2% | 3.3% | 3.4% | 1.5% | 1.4% | 0.38% | 0.2% |
| Feb 2026 | 76.5% | 7.3% | 6.1% | 3.7% | 3.1% | 1.7% | 1.4% | 0.18% | 0.22% |
| Mar 2026 | 75.9% | 5.9% | 6.2% | 4% | 3.5% | 2.3% | 1.7% | 0.2% | 0.24% |
| Apr 2026 | 76.4% | 5.9% | 6.2% | 3.7% | 3.6% | 2% | 1.6% | 0.22% | 0.25% |
| May 2026 | 76.7% | 5.4% | 6.2% | 3.6% | 3.6% | 2.2% | 1.7% | 0.38% | 0.23% |
| Jun 2026 | 75.2% | 6.6% | 5.3% | 4% | 3.5% | 2.8% | 2.1% | 0.28% | 0.23% |
| Jul 2026 | 73.8% | 8.5% | 5% | 4% | 3% | 2.9% | 2.4% | 0.23% | 0.22% |
| Aug 2026 | 77.8% | 5.9% | 4.5% | 4% | 3.1% | 2.3% | 1.9% | 0.37% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Samsung Galaxy and Xiaomi comparison changed over the last 12 months?
3 findings
- Samsung Galaxy was ahead of Xiaomi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches moved from 22.2K to 23.8K.
- Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among smartphone brands in New Zealand moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 14.3K to 12.4K.
How did search popularity change for New Zealand smartphone brands in August 2026?
2 changes
In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%.
Estimated monthly branded searches for Xiaomi in New Zealand fell 13.4% over 11 measured months, from 14.3K to 12.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Samsung Galaxy’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Samsung Galaxy
26 branded search terms
- samsung com
- samsung galaxy
- samsung galaxy a55
- samsung galaxy buds
- samsung galaxy fit 3
- samsung galaxy fold
- samsung galaxy near me
- samsung galaxy nz
- samsung galaxy online
- samsung galaxy phone
- samsung galaxy s10
- samsung galaxy s20
- samsung galaxy s21
- samsung galaxy s22
- samsung galaxy s22 ultra
- samsung galaxy s23
- samsung galaxy s23 ultra
- samsung galaxy s24
- samsung galaxy s8
- samsung galaxy tab
- samsung galaxy tab s9
- samsung galaxy watch
- samsung galaxy watch 4
- samsung galaxy watch 6
- samsunggalaxy
- samsunggalaxy phone
Xiaomi
25 branded search terms
- mi com
- xiaomi
- xiaomi 14
- xiaomi air purifier
- xiaomi air purifier 4
- xiaomi band
- xiaomi camera
- xiaomi earbuds
- xiaomi electric scooter
- xiaomi fan
- xiaomi near me
- xiaomi nz
- xiaomi online
- xiaomi pad
- xiaomi phone
- xiaomi projector
- xiaomi redmi
- xiaomi robot vacuum
- xiaomi scale
- xiaomi scooter
- xiaomi smartwatch
- xiaomi vacuum
- xiaomi vacuum cleaner
- xiaomi watch
- xiaomi watch 2
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.