How popular isAmazon Fire TV Stick?

In September 2026, people searched for Amazon Fire TV Stick by name about 6,460 times in New Zealand, a 28.4% increase from the previous year. These searches made up 13% of all New Zealand streaming device brand searches, placing Amazon Fire TV Stick third out of six brands. When we asked both ChatGPT and Google AI Overviews about streaming device brands, Amazon Fire TV Stick appeared in all answers and was the third most recommended of the six.

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Top streaming device brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Fire TV Stick appeared in all five answers. Amazon Fire TV Stick is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Google Chromecast	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Amazon Fire TV Stick	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Apple TV 4K	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Roku	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Sky Pod	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Xiaomi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Google Chromecast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roku2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sky Pod1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming device brands

5 answers

Asked ChatGPT
“Which streaming device brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best streaming device brands in New Zealand?”
Asked ChatGPT
“What's the best streaming device brand in New Zealand for a smart tv?”
Searched Google, AI Overview
“streaming device for tv”
Searched Google, AI Overview
“chromecast alternative nz”

Not named in any answer:

Xiaomi

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which streaming device brands compete with Amazon Fire TV Stick?

Amazon Fire TV Stick against streaming device brands in New Zealand, by month

Month	Google Chromecast	Xiaomi	Amazon Fire TV Stick	Apple TV 4K	Roku	Sky Pod
Oct 2025	53.9%	22.9%	11.2%	5.6%	5.9%	0.47%
Nov 2025	54.1%	22.6%	10.4%	7.5%	4.9%	0.46%
Dec 2025	55.7%	22.2%	11.9%	4.8%	5%	0.37%
Jan 2026	55.7%	21.9%	12%	3.9%	6%	0.56%
Feb 2026	56.1%	21.6%	11.8%	4.7%	5.4%	0.36%
Mar 2026	56.7%	22.5%	9.5%	5.5%	5.5%	0.31%
Apr 2026	53.8%	20.7%	10.4%	7.4%	7.3%	0.44%
May 2026	53.6%	18.3%	9%	12.2%	6.2%	0.6%
Jun 2026	53.6%	14.7%	9.5%	16.2%	5.7%	0.26%
Jul 2026	54.1%	13.5%	9.8%	16.5%	5.9%	0.22%
Aug 2026	54.2%	18.6%	11.9%	9.6%	5.5%	0.26%
Sep 2026	53.3%	22.4%	13%	6.6%	4.5%	0.22%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Chromecast Google	53.3%	26.5K	-8.4%	-0.9 points
2, held 2nd	Xiaomi	22.4%	11.2K	+12.5%	+3.9 points
3, held 3rd	Amazon Fire TV Stick Amazon	13%	6.5K	+1.6%	+1.1 points
4, held 4th	Apple TV 4K Apple	6.6%	3.3K	-35.9%	-3 points
5, held 5th	Roku	4.5%	2.2K	-23.3%	-1 points
6, held 6th	Sky Pod	0.22%	110	-21.4%	0 points

1.Google Chromecast
53.3%
Held 1st. 26.5K estimated branded searches, -8.4% vs prior month. Share -0.9 points.
2.Xiaomi
22.4%
Held 2nd. 11.2K estimated branded searches, +12.5% vs prior month. Share +3.9 points.
3.Amazon Fire TV Stick
13%
Held 3rd. 6.5K estimated branded searches, +1.6% vs prior month. Share +1.1 points.
4.Apple TV 4K
6.6%
Held 4th. 3.3K estimated branded searches, -35.9% vs prior month. Share -3 points.
5.Roku
4.5%
Held 5th. 2.2K estimated branded searches, -23.3% vs prior month. Share -1 points.
6.Sky Pod
0.22%
Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Amazon Fire TV Stick and its closest rivals

Every comparison with Amazon Fire TV Stick

5 comparisons

How has branded search demand for Amazon Fire TV Stick changed in New Zealand over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Fire TV Stick in New Zealand rose from 5K to 6.5K.
Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands in New Zealand increased from 11.2% to 13%.
Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands in New Zealand peaked at 13% in September 2026 and was lowest at 9% in May 2026.

How did search popularity change for New Zealand streaming device brands in September 2026?

6 changes

In September 2026, Xiaomi gained share of searches among streaming device brands in New Zealand, from 18.6% to 22.4%.
In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in New Zealand, from 11.9% to 13%.
In September 2026, Apple TV 4K lost share of searches among streaming device brands in New Zealand, from 9.6% to 6.6%.
In September 2026, Roku lost share of searches among streaming device brands in New Zealand, from 5.5% to 4.5%.
In September 2026, Google Chromecast lost share of searches among streaming device brands in New Zealand, from 54.2% to 53.3%.
Estimated monthly branded searches for Sky Pod in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.

How are Amazon Fire TV Stick’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.