Amazon Fire TV Stick vs Xiaomi:Which is more popular?
In September 2026, Xiaomi had more branded searches than Amazon Fire TV Stick among streaming device brands in New Zealand. Xiaomi had about 11,200 branded searches, while Amazon Fire TV Stick had 6,460. Xiaomi made up 22.4% of all streaming device brand searches we track, and Amazon Fire TV Stick accounted for 13%. When we asked ChatGPT and Google AI Overviews about streaming device brands, Amazon Fire TV Stick appeared in all five answers and Xiaomi in none.
Who do people search for more?
Xiaomi, about 73% more searches than Amazon Fire TV Stick
Who does AI mention more?
Amazon Fire TV Stick, mentioned in every answer we collected
Who does AI recommend more?
Amazon Fire TV Stick, the only one of the two named
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Top streaming device brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Fire TV Stick appeared in all five answers. Xiaomi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Chromecast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Amazon Fire TV Stick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple TV 4K5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roku2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sky Pod1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming device brands
5 answers
Asked ChatGPT
“Which streaming device brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best streaming device brands in New Zealand?”
Asked ChatGPT
“What's the best streaming device brand in New Zealand for a smart tv?”
Searched Google, AI Overview
“streaming device for tv”
Searched Google, AI Overview
“chromecast alternative nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Amazon Fire TV Stick or Xiaomi more popular in search?
This chart shows how often people search Google for Amazon Fire TV Stick and Xiaomi by name. Each line represents a brand's share of searches for all six streaming device brands we track, month by month, from searches in New Zealand.
Share of searches by month for Xiaomi, Amazon Fire TV Stick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Chromecast | Xiaomi | Amazon Fire TV Stick | Apple TV 4K | Roku | Sky Pod |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 22.9% | 11.2% | 5.6% | 5.9% | 0.47% |
| Nov 2025 | 54.1% | 22.6% | 10.4% | 7.5% | 4.9% | 0.46% |
| Dec 2025 | 55.7% | 22.2% | 11.9% | 4.8% | 5% | 0.37% |
| Jan 2026 | 55.7% | 21.9% | 12% | 3.9% | 6% | 0.56% |
| Feb 2026 | 56.1% | 21.6% | 11.8% | 4.7% | 5.4% | 0.36% |
| Mar 2026 | 56.7% | 22.5% | 9.5% | 5.5% | 5.5% | 0.31% |
| Apr 2026 | 53.8% | 20.7% | 10.4% | 7.4% | 7.3% | 0.44% |
| May 2026 | 53.6% | 18.3% | 9% | 12.2% | 6.2% | 0.6% |
| Jun 2026 | 53.6% | 14.7% | 9.5% | 16.2% | 5.7% | 0.26% |
| Jul 2026 | 54.1% | 13.5% | 9.8% | 16.5% | 5.9% | 0.22% |
| Aug 2026 | 54.2% | 18.6% | 11.9% | 9.6% | 5.5% | 0.26% |
| Sep 2026 | 53.3% | 22.4% | 13% | 6.6% | 4.5% | 0.22% |
How has the Amazon Fire TV Stick and Xiaomi comparison changed over the last 12 months?
3 findings
- Xiaomi was ahead of Amazon Fire TV Stick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands in New Zealand moved from 11.2% to 13%, and its estimated monthly branded searches moved from 5K to 6.5K.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among streaming device brands in New Zealand moved from 22.9% to 22.4%, and its estimated monthly branded searches moved from 10.2K to 11.2K.
How did search popularity change for New Zealand streaming device brands in September 2026?
2 changes
In September 2026, Xiaomi gained share of searches among streaming device brands in New Zealand, from 18.6% to 22.4%.
In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in New Zealand, from 11.9% to 13%.
How are branded searches counted?
26 search terms
Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fire TV Stick
11 branded search terms
- 4k fire stick amazon
- a fire stick
- amazon fire tv stick
- amazon firestick
- amazonfiretvstick
- fire stick
- fire stick tv
- firestick
- firestick 4k
- firestick 4k max
- firestick tv
Xiaomi
15 branded search terms
- xiaomi
- xiaomi band
- xiaomi camera
- xiaomi earbuds
- xiaomi electric scooter
- xiaomi pad
- xiaomi projector
- xiaomi redmi
- xiaomi robot vacuum
- xiaomi scale
- xiaomi scooter
- xiaomi smartwatch
- xiaomi vacuum
- xiaomi vacuum cleaner
- xiaomi watch
Other head-to-heads among streaming device brands
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