Brandwave

Apple TV 4K vs Google Chromecast:Which is more popular by branded search in New Zealand?

In August 2026, Google Chromecast had more branded searches than Apple TV 4K among streaming device brands in New Zealand. Google Chromecast was estimated to have 31.3K branded searches compared to Apple TV 4K’s 8.3K, and held a 60.2% Share of Search versus Apple TV 4K’s 15.9%.

Share of Search among streaming device brands in New Zealand in August 2026Which is more popular in search, Apple TV 4K or Google Chromecast?
Apple TV 4K15.9%8.3K searches
vs
Google Chromecast60.2%31.3K searches
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Which is more popular in search, Apple TV 4K or Google Chromecast?

Compare the TV streaming sticks and boxes New Zealanders plug in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple TV 4K and Google Chromecast among streaming device brands in New Zealand, by month

Share of Search by month for Google Chromecast, Apple TV 4K. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ChromecastAmazon Fire TV StickApple TV 4KRokuSky Pod
Oct 202565.6%18.1%8.9%7.2%0.1%
Nov 202566.5%17.5%9.8%6.1%0.1%
Dec 202567.4%20.1%6.3%6.2%0.07%
Jan 202667.1%19.9%5.8%7.2%0.05%
Feb 202663.6%19%11%6.3%0.08%
Mar 202662%16.3%15.3%6.3%0.05%
Apr 202659.1%17.1%15.7%7.9%0.06%
May 202653.8%14.9%24.7%6.5%0.05%
Jun 202650.7%15.2%28.6%5.5%0.04%
Jul 202654.4%16.2%23.5%5.9%0.06%
Aug 202660.2%17.8%15.9%6.1%0.04%
Sep 2026—————

How has the Apple TV 4K and Google Chromecast comparison changed over the last 12 months?

How did search popularity change for New Zealand streaming device brands in August 2026?

  1. In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%.

  2. In August 2026, Google Chromecast gained estimated Share of Search among streaming device brands in New Zealand, from 54.4% to 60.2%.

  3. In August 2026, Apple TV 4K lost estimated Share of Search among streaming device brands in New Zealand, from 23.5% to 15.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Apple TV 4K’s and Google Chromecast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple TV 4K

16 branded search terms

  • apple tv 4k
  • apple tv 4k 3 gen
  • apple tv 4k 3nd generation
  • apple tv 4k 4th generation
  • apple tv 4k 64g
  • apple tv 4k chromecast
  • apple tv 4k media player
  • apple tv 4k new
  • apple tv 4k streaming box
  • apple tv 4k streaming device
  • apple tv 4k streaming media player
  • apple tv 4k streaming stick
  • apple tv 4k tv box
  • apple tv 4k wi fi
  • apple tv box
  • apple tv box 4k

Google Chromecast

21 branded search terms

  • chromecast
  • chromecast device
  • chromecast phone to tv
  • chromecast tv
  • chromecast ultra
  • chromecast what is
  • chromecast with google tv
  • chromecast with google tv 4k
  • google chromecast
  • google chromecast browser
  • google chromecast near me
  • google chromecast nz
  • google chromecast online
  • google chromecast streaming stick
  • google chromecast tv box
  • google chromecast with google tv
  • google tv chromecast
  • google tv streamer
  • googlechromecast
  • resetting a chromecast
  • skygo chromecast

How the Brand Demand Index is measured

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