Brandwave

How popular isRoku in search?

In August 2026, there were an estimated 3.2K branded searches for Roku in New Zealand which is up 10.5% over the last 11 months. Roku holds 6.1% estimated Share of Search among New Zealand streaming device brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Google Chromecast60.2%
  2. Amazon Fire TV Stick17.8%
  3. Apple TV 4K15.9%
  4. Roku6.1%
  5. Sky Pod0.04%
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Which streaming device brands compete with Roku?

Roku against streaming device brands in New Zealand, by month

Share of Search by month for Google Chromecast, Amazon Fire TV Stick, Apple TV 4K, Roku. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ChromecastAmazon Fire TV StickApple TV 4KRokuSky Pod
Oct 202565.6%18.1%8.9%7.2%0.1%
Nov 202566.5%17.5%9.8%6.1%0.1%
Dec 202567.4%20.1%6.3%6.2%0.07%
Jan 202667.1%19.9%5.8%7.2%0.05%
Feb 202663.6%19%11%6.3%0.08%
Mar 202662%16.3%15.3%6.3%0.05%
Apr 202659.1%17.1%15.7%7.9%0.06%
May 202653.8%14.9%24.7%6.5%0.05%
Jun 202650.7%15.2%28.6%5.5%0.04%
Jul 202654.4%16.2%23.5%5.9%0.06%
Aug 202660.2%17.8%15.9%6.1%0.04%
Sep 2026—————

  1. 1.Google Chromecast

    60.2%

    held 1st · 31.3K estimated branded searches · -17.3% vs prior month · +5.8 points

  2. 2.Amazon Fire TV Stick

    17.8%

    moved from 3rd to 2nd · 9.3K estimated branded searches · -17.6% vs prior month · +1.6 points

  3. 3.Apple TV 4K

    15.9%

    moved from 2nd to 3rd · 8.3K estimated branded searches · -49.4% vs prior month · -7.6 points

  4. 4.Roku

    6.1%

    held 4th · 3.2K estimated branded searches · -22.9% vs prior month · +0.2 points

  5. 5.Sky Pod

    0.04%

    held 5th · 20 estimated branded searches · -50% vs prior month · 0 points

Compare search popularity between Roku and its closest rivals

How has branded search demand for Roku changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Roku in New Zealand rose from 2.9K to 3.2K.
  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand decreased from 7.2% to 6.1%.
  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand peaked at 7.9% in April 2026 and was lowest at 5.5% in June 2026.

How did search popularity change for New Zealand streaming device brands in August 2026?

  1. In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%.

  2. In August 2026, Google Chromecast gained estimated Share of Search among streaming device brands in New Zealand, from 54.4% to 60.2%.

  3. In August 2026, Apple TV 4K lost estimated Share of Search among streaming device brands in New Zealand, from 23.5% to 15.9%.

  4. Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026.

  5. Estimated monthly branded searches for Sky Pod in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

How is Roku measured?

Brandwave collects information about searches that people make online using Roku’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • avatar roku
  • roku
  • roku channel
  • roku chromecast
  • roku com
  • roku near me
  • roku nz
  • roku online
  • roku stick
  • roku streaming device
  • roku streaming stick
  • roku streaming stick 4k
  • roku tv
  • roku tv box
  • roku ultra
  • tcl roku tv
  • the roku channel

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How the Brand Demand Index is measured

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