How popular isAmazfit in search?
In August 2026, there were an estimated 2.1K branded searches for Amazfit in New Zealand which is up 6.6% over the last 11 months. Amazfit holds 4.2% estimated Share of Search among New Zealand fitness tracker brands and is ranked 4th of 5 competitors for search popularity.
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Which fitness tracker brands compete with Amazfit?
Share of Search by month for Fitbit, Oura, WHOOP, Amazfit, Polar. The figures are in the table below the chart.
View monthly share of search table
| Month | Fitbit | Oura | WHOOP | Amazfit | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 20.4% | 19.8% | 5.1% | 2.6% |
| Nov 2025 | 48.6% | 27% | 17.9% | 4.5% | 2.1% |
| Dec 2025 | 49.1% | 27.2% | 17.9% | 3.9% | 1.8% |
| Jan 2026 | 45.1% | 25.4% | 22.2% | 4.8% | 2.5% |
| Feb 2026 | 46.8% | 22.7% | 22.5% | 5.4% | 2.6% |
| Mar 2026 | 47.2% | 22.2% | 21.5% | 5.6% | 3.5% |
| Apr 2026 | 46.3% | 23% | 22% | 5.3% | 3.4% |
| May 2026 | 44.6% | 27.6% | 20% | 4.3% | 3.5% |
| Jun 2026 | 37.9% | 40.3% | 14.4% | 4.6% | 2.8% |
| Jul 2026 | 37.8% | 34.8% | 19.4% | 4.1% | 3.8% |
| Aug 2026 | 42.4% | 31.1% | 19.4% | 4.2% | 3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 21.2K | +12.1% | +4.6 points | |
| 2, held 2nd | 31.1% | 15.5K | -10.8% | -3.8 points | |
| 3, held 3rd | 19.4% | 9.7K | -0.41% | -0.1 points | |
| 4, held 4th | 4.2% | 2.1K | +2.4% | +0.1 points | |
| 5, held 5th | 3% | 1.5K | -22.1% | -0.8 points |
1.
Fitbit42.4%
held 1st · 21.2K estimated branded searches · +12.1% vs prior month · +4.6 points
2.
Oura31.1%
held 2nd · 15.5K estimated branded searches · -10.8% vs prior month · -3.8 points
3.
WHOOP19.4%
held 3rd · 9.7K estimated branded searches · -0.41% vs prior month · -0.1 points
4.
Amazfit4.2%
held 4th · 2.1K estimated branded searches · +2.4% vs prior month · +0.1 points
5.
Polar3%
held 5th · 1.5K estimated branded searches · -22.1% vs prior month · -0.8 points
Compare search popularity between Amazfit and its closest rivals
How has branded search demand for Amazfit changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Amazfit in New Zealand rose from 2K to 2.1K.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness tracker brands in New Zealand decreased from 5.1% to 4.2%.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness tracker brands in New Zealand peaked at 5.6% in March 2026 and was lowest at 3.9% in December 2025.
How did search popularity change for New Zealand fitness tracker brands in August 2026?
4 changes
In August 2026, Fitbit gained estimated Share of Search among fitness tracker brands in New Zealand, from 37.8% to 42.4%.
In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%.
In August 2026, Polar lost estimated Share of Search among fitness tracker brands in New Zealand, from 3.8% to 3%.
Estimated monthly branded searches for WHOOP in New Zealand rose 25.2% over 11 measured months, from 7.7K to 9.7K in August 2026.
How is Amazfit measured?
Brandwave collects information about searches that people make online using Amazfit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- amazfit
- amazfit band
- amazfit band7
- amazfit bip
- amazfit bip 5
- amazfit com
- amazfit fitness tracker
- amazfit gtr 4
- amazfit near me
- amazfit new zealand
- amazfit nz
- amazfit rex
- amazfit smartwatch
- amazfit t rex 3
- amazfit t rex 3 pro
- amazfit t rex pro
- amazfit trex2
- amazfit watch
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Is Amazfit your brand?
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