Apple Watch vs Samsung Galaxy Watch:Which is more popular by branded search in New Zealand?
In August 2026, Apple Watch had more branded searches than Samsung Galaxy Watch among smartwatch and fitness tracker brands in New Zealand. Apple Watch was estimated to have 58.9K branded searches compared to Samsung Galaxy Watch’s 5.5K, and held a 31.6% Share of Search versus Samsung Galaxy Watch’s 2.9%.
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Which is more popular in search, Apple Watch or Samsung Galaxy Watch?
Compare the smartwatches and fitness trackers New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Watch, Samsung Galaxy Watch. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Apple Watch | Fitbit | Oura | WHOOP | Samsung Galaxy Watch | COROS | Polar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 35.9% | 12.1% | 4.7% | 4.6% | 3.4% | 1.8% | 0.61% |
| Nov 2025 | 37.1% | 34.4% | 11.7% | 6.5% | 4.3% | 3.4% | 2.1% | 0.51% |
| Dec 2025 | 34% | 37.7% | 11.8% | 6.5% | 4.3% | 3.5% | 1.8% | 0.44% |
| Jan 2026 | 38.2% | 29.8% | 12.4% | 7% | 6.1% | 3.6% | 2.3% | 0.69% |
| Feb 2026 | 37.2% | 33% | 11.8% | 5.7% | 5.6% | 3.8% | 2.2% | 0.65% |
| Mar 2026 | 40.4% | 30.4% | 11.3% | 5.3% | 5.1% | 4.1% | 2.6% | 0.84% |
| Apr 2026 | 41% | 28.2% | 12% | 6% | 5.7% | 3.5% | 2.8% | 0.87% |
| May 2026 | 39.5% | 26.6% | 12.9% | 8% | 5.8% | 3.5% | 2.6% | 1% |
| Jun 2026 | 34% | 27.6% | 12.7% | 13.5% | 4.8% | 4.2% | 2.2% | 0.93% |
| Jul 2026 | 36.2% | 27.9% | 11.5% | 10.6% | 5.9% | 4.4% | 2.4% | 1.2% |
| Aug 2026 | 37.1% | 31.6% | 11.4% | 8.3% | 5.2% | 2.9% | 2.7% | 0.79% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Apple Watch and Samsung Galaxy Watch comparison changed over the last 12 months?
3 findings
- Apple Watch was ahead of Samsung Galaxy Watch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 35.9% to 31.6%, and its estimated monthly branded searches moved from 60.3K to 58.9K.
- Across the 11 months ending August 2026, Samsung Galaxy Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 5.8K to 5.5K.
How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?
2 changes
In August 2026, Apple Watch gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 27.9% to 31.6%.
In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Watch’s and Samsung Galaxy Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Watch
25 branded search terms
- apple watch
- apple watch 10
- apple watch 11
- apple watch fitness tracker
- apple watch near me
- apple watch nz
- apple watch online
- apple watch s2
- apple watch se 3
- apple watch seri 7
- apple watch seri 8
- apple watch series 10
- apple watch series 9
- apple watch smartwatch
- apple watch ultra 2
- apple watch watch
- applewatch
- applewatch fitness tracker
- applewatch nz
- applewatch se
- applewatch smartwatch
- applewatch ultra
- applewatch watch
- latest apple watch
- new apple watch
Samsung Galaxy Watch
23 branded search terms
- latest samsung galaxy watch
- samsung galaxy watch 2
- samsung galaxy watch 3
- samsung galaxy watch 4 classic
- samsung galaxy watch 5
- samsung galaxy watch 5 40mm
- samsung galaxy watch 5 pro
- samsung galaxy watch 7
- samsung galaxy watch 8
- samsung galaxy watch active
- samsung galaxy watch active 2
- samsung galaxy watch classic
- samsung galaxy watch fitness tracker
- samsung galaxy watch for women
- samsung galaxy watch lte
- samsung galaxy watch near me
- samsung galaxy watch new zealand
- samsung galaxy watch nz
- samsung galaxy watch online
- samsung galaxy watch series
- samsung galaxy watch smartwatch
- samsung galaxy watch watch
- samsunggalaxywatch
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.