Amazon Associates vs Awin:Which is more popular?
In September 2026, Amazon Associates had more branded searches than Awin among affiliate networks in New Zealand. Amazon Associates had about 370 branded searches, while Awin had 160. Amazon Associates made up 47.4% of all affiliate network searches we track, and Awin accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about affiliate networks, Awin appeared in four of the five answers and Amazon Associates in three. Awin was mentioned before Amazon Associates in every answer that named either.
Who do people search for more?
Amazon Associates, about 2 searches for every 1 for Awin
Who does AI mention more?
Awin, mentioned in 4 of 5 answers, Amazon Associates in 3
Who does AI recommend more?
Awin, named ahead of Amazon Associates in 4 of 4 answers
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Top affiliate networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Awin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Associates was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Awin was listed before Amazon Associates in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
impact.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Awin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PartnerStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Commission Factory3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rakuten Advertising1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Partnerize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate networks
5 answers
Asked ChatGPT
“Which affiliate network should I use in New Zealand?”
Asked ChatGPT
“What are the best affiliate networks in New Zealand?”
Asked ChatGPT
“What's the best affiliate network in New Zealand for online brands?”
Searched Google, AI Overview
“best affiliate network”
Searched Google, AI Overview
“affiliate programme software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Amazon Associates or Awin more popular in search?
This chart shows how often people search Google for Amazon Associates and Awin by name. Each line represents a brand's share of searches for all seven affiliate networks we track, month by month, from searches in New Zealand.
Share of searches by month for Amazon Associates, Awin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Associates | Awin | Commission Factory | PartnerStack | Partnerize | impact.com | Rakuten Advertising |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 14.9% | 9.6% | 7.4% | 2.1% | 2.1% | 2.1% |
| Nov 2025 | 65.7% | 13.1% | 7.1% | 7.1% | 2% | 3% | 2% |
| Dec 2025 | 66.7% | 10.3% | 8% | 8% | 2.3% | 2.3% | 2.3% |
| Jan 2026 | 68.5% | 11.2% | 8.4% | 4.9% | 2.8% | 2.1% | 2.1% |
| Feb 2026 | 65.6% | 13.9% | 5.7% | 7.4% | 4.1% | 1.6% | 1.6% |
| Mar 2026 | 65.5% | 9.7% | 8.8% | 9.7% | 1.8% | 1.8% | 2.7% |
| Apr 2026 | 70.2% | 6.1% | 7.9% | 7.9% | 3.5% | 2.6% | 1.8% |
| May 2026 | 60.4% | 13.5% | 8.3% | 7.3% | 4.2% | 3.1% | 3.1% |
| Jun 2026 | 66.7% | 12.2% | 8.9% | 5.6% | 2.2% | 2.2% | 2.2% |
| Jul 2026 | 65.2% | 10.9% | 7.6% | 7.6% | 3.3% | 3.3% | 2.2% |
| Aug 2026 | 59.6% | 13.8% | 10.6% | 7.4% | 4.3% | 1.1% | 3.2% |
| Sep 2026 | 47.4% | 20.5% | 12.8% | 9% | 5.1% | 2.6% | 2.6% |
How has the Amazon Associates and Awin comparison changed over the last 12 months?
3 findings
- Amazon Associates was ahead of Awin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate networks in New Zealand moved from 61.7% to 47.4%, and its estimated monthly branded searches moved from 580 to 370.
- Across the 12 months ending September 2026, Awin’s share of searches among affiliate networks in New Zealand moved from 14.9% to 20.5%, and its estimated monthly branded searches moved from 140 to 160.
How did search popularity change for New Zealand affiliate networks in September 2026?
2 changes
In September 2026, Awin gained share of searches among affiliate networks in New Zealand, from 13.8% to 20.5%.
In September 2026, Amazon Associates lost share of searches among affiliate networks in New Zealand, from 59.6% to 47.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Amazon Associates’ and Awin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Associates
2 branded search terms
- amazon affiliate program
- amazon associates
Awin
4 branded search terms
- awin
- awin affiliate
- awin affiliate program
- awin partners
Other head-to-heads among affiliate networks
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