Brandwave

Awin vs Partnerize:Which is more popular?

In September 2026, Awin had more branded searches than Partnerize among affiliate networks in New Zealand. Awin had about 160 branded searches, while Partnerize had 40. Awin made up 20.5% of all affiliate network searches we track, and Partnerize accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about affiliate networks, Awin appeared in four of the five answers and Partnerize in none.

Among affiliate networks in New Zealand in September 2026

Who do people search for more?

Awin, about 4 searches for every 1 for Partnerize

Awin 160 searchesPartnerize 40 searches

Who does AI mention more?

Awin, mentioned in 4 of 5 answers, Partnerize in 0

Awin in 4 of 5Partnerize in 0 of 5

Who does AI recommend more?

Awin, the only one of the two named

Awin first in 4Partnerize never named

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Top affiliate networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Awin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Partnerize did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Awin1st
  2. Commission Factory2nd
  3. impact.com3rd
  4. PartnerStack4th
  5. Amazon Associates5th
  6. Rakuten Advertising6th
  7. Partnerize–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • impact.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Awin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Commission Factory3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rakuten Advertising1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Partnerize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about affiliate networks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Awin or Partnerize more popular in search?

This chart shows how often people search Google for Awin and Partnerize by name. Each line represents a brand's share of searches for all seven affiliate networks we track, month by month, from searches in New Zealand.

Awin and Partnerize among affiliate networks in New Zealand, by month

Share of searches by month for Awin, Partnerize. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesAwinCommission FactoryPartnerStackPartnerizeimpact.comRakuten Advertising
Oct 202561.7%14.9%9.6%7.4%2.1%2.1%2.1%
Nov 202565.7%13.1%7.1%7.1%2%3%2%
Dec 202566.7%10.3%8%8%2.3%2.3%2.3%
Jan 202668.5%11.2%8.4%4.9%2.8%2.1%2.1%
Feb 202665.6%13.9%5.7%7.4%4.1%1.6%1.6%
Mar 202665.5%9.7%8.8%9.7%1.8%1.8%2.7%
Apr 202670.2%6.1%7.9%7.9%3.5%2.6%1.8%
May 202660.4%13.5%8.3%7.3%4.2%3.1%3.1%
Jun 202666.7%12.2%8.9%5.6%2.2%2.2%2.2%
Jul 202665.2%10.9%7.6%7.6%3.3%3.3%2.2%
Aug 202659.6%13.8%10.6%7.4%4.3%1.1%3.2%
Sep 202647.4%20.5%12.8%9%5.1%2.6%2.6%

How has the Awin and Partnerize comparison changed over the last 12 months?

3 findings
  • Awin was ahead of Partnerize in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Awin’s share of searches among affiliate networks in New Zealand moved from 14.9% to 20.5%, and its estimated monthly branded searches moved from 140 to 160.
  • Across the 12 months ending September 2026, Partnerize’s share of searches among affiliate networks in New Zealand moved from 2.1% to 5.1%, and its estimated monthly branded searches moved from 20 to 40.

How did search popularity change for New Zealand affiliate networks in September 2026?

2 changes
  1. In September 2026, Awin gained share of searches among affiliate networks in New Zealand, from 13.8% to 20.5%.

  2. In September 2026, Partnerize gained share of searches among affiliate networks in New Zealand, from 4.3% to 5.1%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Awin’s and Partnerize’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Awin

4 branded search terms

  • awin
  • awin affiliate
  • awin affiliate program
  • awin partners

Partnerize

3 branded search terms

  • partnerize
  • partnerize affiliate
  • partnerize affiliate program

How the Brand Demand Index is measured

Other head-to-heads among affiliate networks

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