Amazon Web Services vs Vercel:Which is more popular?
In September 2026, Amazon Web Services had more branded searches than Vercel among developer hosting platforms in New Zealand. Amazon Web Services had about 6,140 branded searches, while Vercel had 4,510. Amazon Web Services made up 36.8% of all developer hosting platform searches we track, and Vercel accounted for 27%. When we asked ChatGPT and Google AI Overviews about developer hosting platforms, Vercel appeared in all five answers and Amazon Web Services in two. Vercel was mentioned before Amazon Web Services in every answer.
Who do people search for more?
Amazon Web Services, about 36% more searches than Vercel
Who does AI mention more?
Vercel, mentioned in every answer we collected
Who does AI recommend more?
Vercel, named ahead of Amazon Web Services in every answer
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Top developer hosting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vercel appeared in all five answers. Amazon Web Services was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vercel was listed before Amazon Web Services in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vercel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Render5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Railway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Amazon Web Services2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fly.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Netlify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Heroku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about developer hosting platforms
5 answers
Asked ChatGPT
“Which developer hosting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best developer hosting platforms in New Zealand?”
Asked ChatGPT
“What's the best developer hosting platform in New Zealand for a web app?”
Searched Google, AI Overview
“best app hosting platform”
Searched Google, AI Overview
“frontend hosting platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Amazon Web Services or Vercel more popular in search?
This chart shows how often people search Google for Amazon Web Services and Vercel by name. Each line represents a brand's share of searches for all seven developer hosting platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Amazon Web Services, Vercel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Web Services | Netlify | Vercel | Heroku | Railway | Fly.io | Render |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.6% | 7.8% | 12% | 1.7% | 0.32% | 0.4% | 0.2% |
| Nov 2025 | 56.9% | 16.9% | 21.5% | 2.8% | 0.6% | 0.86% | 0.35% |
| Dec 2025 | 49.4% | 18.3% | 27.3% | 3% | 0.99% | 0.66% | 0.33% |
| Jan 2026 | 48.6% | 18.5% | 28.2% | 2.5% | 1.2% | 0.66% | 0.28% |
| Feb 2026 | 42.5% | 20.7% | 31.2% | 3.4% | 1.5% | 0.59% | 0.25% |
| Mar 2026 | 38.3% | 22.8% | 34.4% | 2% | 1.4% | 0.74% | 0.25% |
| Apr 2026 | 32.4% | 28.8% | 35.2% | 1.7% | 1.1% | 0.64% | 0.19% |
| May 2026 | 30.1% | 32.9% | 32.7% | 1.7% | 1.7% | 0.77% | 0.3% |
| Jun 2026 | 27.9% | 38% | 31.1% | 1.3% | 0.79% | 0.62% | 0.28% |
| Jul 2026 | 30.1% | 33.7% | 33% | 1.4% | 0.96% | 0.54% | 0.24% |
| Aug 2026 | 34.2% | 31.5% | 31% | 1.5% | 0.95% | 0.67% | 0.17% |
| Sep 2026 | 36.8% | 33.5% | 27% | 1.3% | 0.84% | 0.36% | 0.24% |
How has the Amazon Web Services and Vercel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Vercel took it in April 2026, Amazon Web Services took it in August 2026.
- Across the 12 months ending September 2026, Amazon Web Services’ share of searches among developer hosting platforms in New Zealand moved from 77.6% to 36.8%, and its estimated monthly branded searches moved from 19.4K to 6.1K.
- Across the 12 months ending September 2026, Vercel’s share of searches among developer hosting platforms in New Zealand moved from 12% to 27%, and its estimated monthly branded searches moved from 3K to 4.5K.
How did search popularity change for New Zealand developer hosting platforms in September 2026?
2 changes
In September 2026, Amazon Web Services gained share of searches among developer hosting platforms in New Zealand, from 34.2% to 36.8%.
In September 2026, Vercel lost share of searches among developer hosting platforms in New Zealand, from 31% to 27%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Amazon Web Services’ and Vercel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Web Services
7 branded search terms
- aws
- aws certified
- aws glue
- aws lambda
- aws rds
- aws reinvent
- aws services
Vercel
6 branded search terms
- vercel
- vercel ai
- vercel deploy
- vercel frontend hosting
- vercel hosting
- vercel serverless
Other head-to-heads among developer hosting platforms
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