Brandwave

Amazon Web Services vs Netlify:Which is more popular?

In September 2026, Amazon Web Services had more branded searches than Netlify among developer hosting platforms in New Zealand. Amazon Web Services had about 6,140 branded searches, while Netlify had 5,590. Amazon Web Services made up 36.8% of all developer hosting platform searches we track, and Netlify accounted for 33.5%. When we asked ChatGPT and Google AI Overviews about developer hosting platforms, Amazon Web Services appeared in two of the five answers and Netlify in one. Amazon Web Services was mentioned before Netlify in two out of three answers that named either.

Among developer hosting platforms in New Zealand in September 2026

Who do people search for more?

Amazon Web Services, about 10% more searches than Netlify

Amazon Web Services 6.1K searchesNetlify 5.6K searches

Who does AI mention more?

Amazon Web Services, mentioned in 2 of 5 answers, Netlify in 1

Amazon Web Services in 2 of 5Netlify in 1 of 5

Who does AI recommend more?

Amazon Web Services, named ahead of Netlify in 2 of 3 answers

Amazon Web Services first in 2Netlify first in 1

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Top developer hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Web Services was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Netlify was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Amazon Web Services was listed before Netlify in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vercel1st
  2. Render2nd
  3. Railway3rd
  4. Fly.io4th
  5. Netlify5th
  6. Amazon Web Services6th
  7. Heroku7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vercel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Render5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Railway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Web Services2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fly.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netlify1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heroku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about developer hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Amazon Web Services or Netlify more popular in search?

This chart shows how often people search Google for Amazon Web Services and Netlify by name. Each line represents a brand's share of searches for all seven developer hosting platforms we track, month by month, from searches in New Zealand.

Amazon Web Services and Netlify among developer hosting platforms in New Zealand, by month

Share of searches by month for Amazon Web Services, Netlify. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon Web ServicesNetlifyVercelHerokuRailwayFly.ioRender
Oct 202577.6%7.8%12%1.7%0.32%0.4%0.2%
Nov 202556.9%16.9%21.5%2.8%0.6%0.86%0.35%
Dec 202549.4%18.3%27.3%3%0.99%0.66%0.33%
Jan 202648.6%18.5%28.2%2.5%1.2%0.66%0.28%
Feb 202642.5%20.7%31.2%3.4%1.5%0.59%0.25%
Mar 202638.3%22.8%34.4%2%1.4%0.74%0.25%
Apr 202632.4%28.8%35.2%1.7%1.1%0.64%0.19%
May 202630.1%32.9%32.7%1.7%1.7%0.77%0.3%
Jun 202627.9%38%31.1%1.3%0.79%0.62%0.28%
Jul 202630.1%33.7%33%1.4%0.96%0.54%0.24%
Aug 202634.2%31.5%31%1.5%0.95%0.67%0.17%
Sep 202636.8%33.5%27%1.3%0.84%0.36%0.24%

How has the Amazon Web Services and Netlify comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand developer hosting platforms in September 2026?

2 changes

  1. In September 2026, Amazon Web Services gained share of searches among developer hosting platforms in New Zealand, from 34.2% to 36.8%.

  2. In September 2026, Netlify gained share of searches among developer hosting platforms in New Zealand, from 31.5% to 33.5%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Amazon Web Services’ and Netlify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Web Services

7 branded search terms

  • aws
  • aws certified
  • aws glue
  • aws lambda
  • aws rds
  • aws reinvent
  • aws services

Netlify

6 branded search terms

  • netlify
  • netlify app
  • netlify deploy
  • netlify frontend hosting
  • netlify hosting
  • netlify serverless

How the Brand Demand Index is measured

Other head-to-heads among developer hosting platforms

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