Backblaze vs Datto:Which is more popular by branded search in New Zealand?
In August 2026, Backblaze had more branded searches than Datto among backup software in New Zealand. Backblaze was estimated to have 720 branded searches compared to Datto’s 340, and held a 37.7% Share of Search versus Datto’s 17.8%.
Follow Backblaze vs Datto and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Backblaze or Datto?
Compare the cloud backup and recovery services New Zealand businesses and households protect files with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Backblaze, Datto. The figures are in the table below the chart.
View monthly share of search table
| Month | Backblaze | Veeam | Datto | Acronis | Carbonite |
|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 24.7% | 12.8% | 20.4% | 4.3% |
| Nov 2025 | 34.6% | 24.3% | 16.8% | 20.6% | 3.7% |
| Dec 2025 | 45% | 23.1% | 10.7% | 16.6% | 4.7% |
| Jan 2026 | 41% | 25.5% | 11.7% | 15.4% | 6.4% |
| Feb 2026 | 35.8% | 24.7% | 15.4% | 17.3% | 6.8% |
| Mar 2026 | 32.3% | 31.2% | 16.7% | 15.6% | 4.3% |
| Apr 2026 | 37.7% | 24% | 17.4% | 16.2% | 4.8% |
| May 2026 | 32.3% | 26.9% | 18.6% | 16.2% | 6% |
| Jun 2026 | 39.6% | 28% | 14% | 12.6% | 5.8% |
| Jul 2026 | 38% | 27.8% | 14.4% | 14.4% | 5.3% |
| Aug 2026 | 37.7% | 27.7% | 17.8% | 12.6% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the Backblaze and Datto comparison changed over the last 12 months?
3 findings
- Backblaze was ahead of Datto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software in New Zealand moved from 37.9% to 37.7%, and its estimated monthly branded searches moved from 890 to 720.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among backup software in New Zealand moved from 12.8% to 17.8%, and its estimated monthly branded searches moved from 300 to 340.
How did search popularity change for New Zealand backup software in August 2026?
2 changes
In August 2026, Datto overtook Acronis to rank 3rd among backup software in New Zealand, at 17.8%.
Estimated monthly branded searches for Backblaze in New Zealand fell 19.1% over 11 measured months, from 890 to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Backblaze’s and Datto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.