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Backup software in New Zealand:Which brands are most popular in search?

In August 2026, Backblaze was the most searched among backup software in New Zealand, with an estimated 720 branded searches and 37.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Backblaze37.7%
  2. Veeam27.7%
  3. Datto17.8%
  4. Acronis12.6%
  5. Carbonite4.2%

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Share of SearchLeaderboard

Compare the cloud backup and recovery services New Zealand businesses and households protect files with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among backup software in New Zealand, by month

Share of Search by month for Backblaze, Veeam, Datto, Acronis, Carbonite. The figures are in the table below the chart.

View monthly share of search table
MonthBackblazeVeeamDattoAcronisCarbonite
Oct 202537.9%24.7%12.8%20.4%4.3%
Nov 202534.6%24.3%16.8%20.6%3.7%
Dec 202545%23.1%10.7%16.6%4.7%
Jan 202641%25.5%11.7%15.4%6.4%
Feb 202635.8%24.7%15.4%17.3%6.8%
Mar 202632.3%31.2%16.7%15.6%4.3%
Apr 202637.7%24%17.4%16.2%4.8%
May 202632.3%26.9%18.6%16.2%6%
Jun 202639.6%28%14%12.6%5.8%
Jul 202638%27.8%14.4%14.4%5.3%
Aug 202637.7%27.7%17.8%12.6%4.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Backblaze

    37.7%

    held 1st · 720 estimated branded searches · +1.4% vs prior month · -0.3 points

  2. 2.Veeam

    27.7%

    held 2nd · 530 estimated branded searches · +1.9% vs prior month · -0.1 points

  3. 3.Datto

    17.8%

    moved from 4th to 3rd · 340 estimated branded searches · +25.9% vs prior month · +3.4 points

  4. 4.Acronis

    12.6%

    moved from 3rd to 4th · 240 estimated branded searches · -11.1% vs prior month · -1.9 points

  5. 5.Carbonite

    4.2%

    held 5th · 80 estimated branded searches · -20% vs prior month · -1.2 points

Compare search popularity between leading brands

Which brand is most popular in search among backup software in New Zealand?

In August 2026, Backblaze was the most searched among backup software in New Zealand, with an estimated 720 branded searches and 37.7% estimated Share of Search within this set. Veeam is in 2nd place, 9.9 percentage points behind at 27.7% Share of Search.

New Zealand backup software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Backblaze37.9% → 37.7%45%Dec 202532.3%Mar 20261st
Veeam24.7% → 27.7%31.2%Mar 202623.1%Dec 20252nd
Datto12.8% → 17.8%18.6%May 202610.7%Dec 20254th → 3rd
Acronis20.4% → 12.6%20.6%Nov 202512.6%Jun 20263rd → 4th
Carbonite4.3% → 4.2%6.8%Feb 20263.7%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software in New Zealand increased from 24.7% to 27.7%.
  • Across the 11 months ending August 2026, Datto’s estimated Share of Search among backup software in New Zealand increased from 12.8% to 17.8%.
  • Across the 11 months ending August 2026, Acronis’ estimated Share of Search among backup software in New Zealand decreased from 20.4% to 12.6%.
  • Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software in New Zealand peaked at 45% in December 2025 and was lowest at 32.3% in March 2026.
  • Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software in New Zealand peaked at 31.2% in March 2026 and was lowest at 23.1% in December 2025.
  • Across the 11 months ending August 2026, Datto’s estimated Share of Search among backup software in New Zealand peaked at 18.6% in May 2026 and was lowest at 10.7% in December 2025.
  • Across the 11 months ending August 2026, Acronis’ estimated Share of Search among backup software in New Zealand peaked at 20.6% in November 2025 and was lowest at 12.6% in June 2026.
  • Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among backup software in New Zealand peaked at 6.8% in February 2026 and was lowest at 3.7% in November 2025.
  • Across the 11 months ending August 2026, Datto rose from 4th to 3rd among backup software in New Zealand.
  • Across the 11 months ending August 2026, Acronis fell from 3rd to 4th among backup software in New Zealand.
  • Across the 11 months ending August 2026, Backblaze and Carbonite held steady: their estimated Share of Search among backup software in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand backup software in August 2026?

  1. In August 2026, Datto overtook Acronis to rank 3rd among backup software in New Zealand, at 17.8%.

  2. In August 2026, Acronis lost estimated Share of Search among backup software in New Zealand, from 14.4% to 12.6%.

  3. In August 2026, Carbonite lost estimated Share of Search among backup software in New Zealand, from 5.3% to 4.2%.

  4. Estimated monthly branded searches for Backblaze in New Zealand fell 19.1% over 11 measured months, from 890 to 720 in August 2026.

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