Brandwave

How popular isDatto in search?

In August 2026, there were an estimated 340 branded searches for Datto in New Zealand which is up 13.3% over the last 11 months. Datto holds 17.8% estimated Share of Search among New Zealand backup software and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Backblaze37.7%
  2. Veeam27.7%
  3. Datto17.8%
  4. Acronis12.6%
  5. Carbonite4.2%
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Which backup software compete with Datto?

Datto against backup software in New Zealand, by month

Share of Search by month for Backblaze, Veeam, Datto, Acronis, Carbonite. The figures are in the table below the chart.

View monthly share of search table
MonthBackblazeVeeamDattoAcronisCarbonite
Oct 202537.9%24.7%12.8%20.4%4.3%
Nov 202534.6%24.3%16.8%20.6%3.7%
Dec 202545%23.1%10.7%16.6%4.7%
Jan 202641%25.5%11.7%15.4%6.4%
Feb 202635.8%24.7%15.4%17.3%6.8%
Mar 202632.3%31.2%16.7%15.6%4.3%
Apr 202637.7%24%17.4%16.2%4.8%
May 202632.3%26.9%18.6%16.2%6%
Jun 202639.6%28%14%12.6%5.8%
Jul 202638%27.8%14.4%14.4%5.3%
Aug 202637.7%27.7%17.8%12.6%4.2%
Sep 2026—————

  1. 1.Backblaze

    37.7%

    held 1st · 720 estimated branded searches · +1.4% vs prior month · -0.3 points

  2. 2.Veeam

    27.7%

    held 2nd · 530 estimated branded searches · +1.9% vs prior month · -0.1 points

  3. 3.Datto

    17.8%

    moved from 4th to 3rd · 340 estimated branded searches · +25.9% vs prior month · +3.4 points

  4. 4.Acronis

    12.6%

    moved from 3rd to 4th · 240 estimated branded searches · -11.1% vs prior month · -1.9 points

  5. 5.Carbonite

    4.2%

    held 5th · 80 estimated branded searches · -20% vs prior month · -1.2 points

Compare search popularity between Datto and its closest rivals

How has branded search demand for Datto changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Datto in New Zealand rose from 300 to 340.
  • Across the 11 months ending August 2026, Datto’s estimated Share of Search among backup software in New Zealand increased from 12.8% to 17.8%.
  • Across the 11 months ending August 2026, Datto’s estimated Share of Search among backup software in New Zealand peaked at 18.6% in May 2026 and was lowest at 10.7% in December 2025.
  • Across the 11 months ending August 2026, Datto rose from 4th to 3rd among backup software in New Zealand.

How did search popularity change for New Zealand backup software in August 2026?

  1. In August 2026, Datto overtook Acronis to rank 3rd among backup software in New Zealand, at 17.8%.

  2. In August 2026, Acronis lost estimated Share of Search among backup software in New Zealand, from 14.4% to 12.6%.

  3. In August 2026, Carbonite lost estimated Share of Search among backup software in New Zealand, from 5.3% to 4.2%.

  4. Estimated monthly branded searches for Backblaze in New Zealand fell 19.1% over 11 measured months, from 890 to 720 in August 2026.

How is Datto measured?

Brandwave collects information about searches that people make online using Datto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • datto
  • datto backup
  • datto cloud backup
  • datto com
  • datto online
  • datto work place

Do you work for Datto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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