How popular isBackblaze in search?
In August 2026, there were an estimated 720 branded searches for Backblaze in New Zealand which is down 19.1% over the last 11 months. Backblaze holds 37.7% estimated Share of Search among New Zealand backup software and is ranked 1st of 5 competitors for search popularity.
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Which backup software compete with Backblaze?
Share of Search by month for Backblaze, Veeam, Datto, Acronis, Carbonite. The figures are in the table below the chart.
View monthly share of search table
| Month | Backblaze | Veeam | Datto | Acronis | Carbonite |
|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 24.7% | 12.8% | 20.4% | 4.3% |
| Nov 2025 | 34.6% | 24.3% | 16.8% | 20.6% | 3.7% |
| Dec 2025 | 45% | 23.1% | 10.7% | 16.6% | 4.7% |
| Jan 2026 | 41% | 25.5% | 11.7% | 15.4% | 6.4% |
| Feb 2026 | 35.8% | 24.7% | 15.4% | 17.3% | 6.8% |
| Mar 2026 | 32.3% | 31.2% | 16.7% | 15.6% | 4.3% |
| Apr 2026 | 37.7% | 24% | 17.4% | 16.2% | 4.8% |
| May 2026 | 32.3% | 26.9% | 18.6% | 16.2% | 6% |
| Jun 2026 | 39.6% | 28% | 14% | 12.6% | 5.8% |
| Jul 2026 | 38% | 27.8% | 14.4% | 14.4% | 5.3% |
| Aug 2026 | 37.7% | 27.7% | 17.8% | 12.6% | 4.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 720 | +1.4% | -0.3 points | |
| 2, held 2nd | 27.7% | 530 | +1.9% | -0.1 points | |
| 3, moved from 4th to 3rd | 17.8% | 340 | +25.9% | +3.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.6% | 240 | -11.1% | -1.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.2% | 80 | -20% | -1.2 points |
37.7%
held 1st · 720 estimated branded searches · +1.4% vs prior month · -0.3 points
2.
Veeam27.7%
held 2nd · 530 estimated branded searches · +1.9% vs prior month · -0.1 points
3.
Datto
17.8%
moved from 4th to 3rd · 340 estimated branded searches · +25.9% vs prior month · +3.4 points
4.
Acronis12.6%
moved from 3rd to 4th · 240 estimated branded searches · -11.1% vs prior month · -1.9 points
4.2%
held 5th · 80 estimated branded searches · -20% vs prior month · -1.2 points
Compare search popularity between Backblaze and its closest rivals
How has branded search demand for Backblaze changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Backblaze in New Zealand fell from 890 to 720.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software in New Zealand peaked at 45% in December 2025 and was lowest at 32.3% in March 2026.
How did search popularity change for New Zealand backup software in August 2026?
4 changes
In August 2026, Datto overtook Acronis to rank 3rd among backup software in New Zealand, at 17.8%.
In August 2026, Acronis lost estimated Share of Search among backup software in New Zealand, from 14.4% to 12.6%.
In August 2026, Carbonite lost estimated Share of Search among backup software in New Zealand, from 5.3% to 4.2%.
Estimated monthly branded searches for Backblaze in New Zealand fell 19.1% over 11 measured months, from 890 to 720 in August 2026.
How is Backblaze measured?
Brandwave collects information about searches that people make online using Backblaze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- backblaze
- backblaze b2
- backblaze backup
- backblaze cloud backup
- backblaze com
- backblaze pricing
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Is Backblaze your brand?
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