Brandwave

How popular isVeeam in search?

In August 2026, there were an estimated 530 branded searches for Veeam in New Zealand which is down 8.6% over the last 11 months. Veeam holds 27.7% estimated Share of Search among New Zealand backup software and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Backblaze37.7%
  2. Veeam27.7%
  3. Datto17.8%
  4. Acronis12.6%
  5. Carbonite4.2%
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Which backup software compete with Veeam?

Veeam against backup software in New Zealand, by month

Share of Search by month for Backblaze, Veeam, Datto, Acronis, Carbonite. The figures are in the table below the chart.

View monthly share of search table
MonthBackblazeVeeamDattoAcronisCarbonite
Oct 202537.9%24.7%12.8%20.4%4.3%
Nov 202534.6%24.3%16.8%20.6%3.7%
Dec 202545%23.1%10.7%16.6%4.7%
Jan 202641%25.5%11.7%15.4%6.4%
Feb 202635.8%24.7%15.4%17.3%6.8%
Mar 202632.3%31.2%16.7%15.6%4.3%
Apr 202637.7%24%17.4%16.2%4.8%
May 202632.3%26.9%18.6%16.2%6%
Jun 202639.6%28%14%12.6%5.8%
Jul 202638%27.8%14.4%14.4%5.3%
Aug 202637.7%27.7%17.8%12.6%4.2%
Sep 2026—————

  1. 1.Backblaze

    37.7%

    held 1st · 720 estimated branded searches · +1.4% vs prior month · -0.3 points

  2. 2.Veeam

    27.7%

    held 2nd · 530 estimated branded searches · +1.9% vs prior month · -0.1 points

  3. 3.Datto

    17.8%

    moved from 4th to 3rd · 340 estimated branded searches · +25.9% vs prior month · +3.4 points

  4. 4.Acronis

    12.6%

    moved from 3rd to 4th · 240 estimated branded searches · -11.1% vs prior month · -1.9 points

  5. 5.Carbonite

    4.2%

    held 5th · 80 estimated branded searches · -20% vs prior month · -1.2 points

Compare search popularity between Veeam and its closest rivals

How has branded search demand for Veeam changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Veeam in New Zealand fell from 580 to 530.
  • Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software in New Zealand increased from 24.7% to 27.7%.
  • Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software in New Zealand peaked at 31.2% in March 2026 and was lowest at 23.1% in December 2025.

How did search popularity change for New Zealand backup software in August 2026?

  1. In August 2026, Datto overtook Acronis to rank 3rd among backup software in New Zealand, at 17.8%.

  2. In August 2026, Acronis lost estimated Share of Search among backup software in New Zealand, from 14.4% to 12.6%.

  3. In August 2026, Carbonite lost estimated Share of Search among backup software in New Zealand, from 5.3% to 4.2%.

  4. Estimated monthly branded searches for Backblaze in New Zealand fell 19.1% over 11 measured months, from 890 to 720 in August 2026.

How is Veeam measured?

Brandwave collects information about searches that people make online using Veeam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • replication veeam backup
  • veeam
  • veeam backup
  • veeam com
  • veeam data recovery
  • veeam near me
  • veeam new zealand
  • veeam nz
  • veeam online

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How the Brand Demand Index is measured

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