Brandwave

Acronis vs Veeam:Which is more popular by branded search in New Zealand?

In August 2026, Veeam had more branded searches than Acronis among backup software in New Zealand. Veeam was estimated to have 530 branded searches compared to Acronis’ 240, and held a 27.7% Share of Search versus Acronis’ 12.6%.

Share of Search among backup software in New Zealand in August 2026Which is more popular in search, Acronis or Veeam?
Acronis12.6%240 searches
vs
Veeam27.7%530 searches

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Which is more popular in search, Acronis or Veeam?

Compare the cloud backup and recovery services New Zealand businesses and households protect files with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Acronis and Veeam among backup software in New Zealand, by month

Share of Search by month for Veeam, Acronis. The figures are in the table below the chart.

View monthly share of search table
MonthBackblazeVeeamDattoAcronisCarbonite
Oct 202537.9%24.7%12.8%20.4%4.3%
Nov 202534.6%24.3%16.8%20.6%3.7%
Dec 202545%23.1%10.7%16.6%4.7%
Jan 202641%25.5%11.7%15.4%6.4%
Feb 202635.8%24.7%15.4%17.3%6.8%
Mar 202632.3%31.2%16.7%15.6%4.3%
Apr 202637.7%24%17.4%16.2%4.8%
May 202632.3%26.9%18.6%16.2%6%
Jun 202639.6%28%14%12.6%5.8%
Jul 202638%27.8%14.4%14.4%5.3%
Aug 202637.7%27.7%17.8%12.6%4.2%
Sep 2026—————

How has the Acronis and Veeam comparison changed over the last 12 months?

  • Veeam was ahead of Acronis in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Acronis’ estimated Share of Search among backup software in New Zealand moved from 20.4% to 12.6%, and its estimated monthly branded searches moved from 480 to 240.
  • Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software in New Zealand moved from 24.7% to 27.7%, and its estimated monthly branded searches moved from 580 to 530.

How did search popularity change for New Zealand backup software in August 2026?

  1. In August 2026, Datto overtook Acronis to rank 3rd among backup software in New Zealand, at 17.8%.

  2. In August 2026, Acronis lost estimated Share of Search among backup software in New Zealand, from 14.4% to 12.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Acronis’ and Veeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acronis

8 branded search terms

  • acronis
  • acronis backup
  • acronis cloud backup
  • acronis com
  • acronis data recovery
  • acronis image true
  • acronis near me
  • acronis nz

Veeam

9 branded search terms

  • replication veeam backup
  • veeam
  • veeam backup
  • veeam com
  • veeam data recovery
  • veeam near me
  • veeam new zealand
  • veeam nz
  • veeam online

How the Brand Demand Index is measured

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