Brandwave

How popular isBackblaze?

In September 2026, people searched for Backblaze by name about 610 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 41.3% of all New Zealand cloud backup service searches, placing Backblaze first out of five services. When we asked both ChatGPT and Google AI Overviews about cloud backup services, Backblaze appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Backblaze is the most searched of 5 competitors and the second most recommended in AI answers.

  1. BackblazeShare of searches 41.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. IDriveShare of searches 33.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. AcronisShare of searches 16.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. CarboniteShare of searches 6.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CrashPlanShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cloud backup services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Backblaze appeared in all five answers. Backblaze is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IDrive1st
  2. Backblaze2nd
  3. Acronis3rd
  4. Carbonite–
  5. CrashPlan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IDrive3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acronis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CrashPlan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud backup services

5 answers

  • Asked ChatGPT

    “Which cloud backup service should I use in New Zealand?”

    1. 1Backblaze

  • Asked ChatGPT

    “What are the best cloud backup services in New Zealand?”

    1. 1IDrive
    2. 2Backblaze

  • Asked ChatGPT

    “What's the best cloud backup service in New Zealand for business data protection?”

    1. 1Acronis
    2. 2Backblaze

  • Searched Google, AI Overview

    “best cloud backup service”

    1. 1IDrive
    2. 2Backblaze
    3. 3Acronis

  • Searched Google, AI Overview

    “business cloud backup”

    1. 1IDrive
    2. 2Backblaze

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cloud backup services compete with Backblaze?

Backblaze against cloud backup services in New Zealand, by month

Share of searches by month for Backblaze, IDrive, Acronis, Carbonite, CrashPlan. The figures are in the table below the chart.

View monthly share of searches table
MonthBackblazeIDriveAcronisCarboniteCrashPlan
Oct 202536%36%21.5%4.5%2%
Nov 202533.3%40.7%19.8%4%2.3%
Dec 202538.3%38.3%16.2%4.5%2.6%
Jan 202637.3%37.3%15.8%7%2.5%
Feb 202632.5%40%16.7%7.5%3.3%
Mar 202631.5%38.7%21%5.6%3.2%
Apr 202632.2%39.7%19%5.8%3.3%
May 202627.8%41.7%20%7.8%2.6%
Jun 202638.3%38.3%14.9%5.8%2.6%
Jul 202636.4%36.4%17.4%6.8%3%
Aug 202638.1%38.1%14.3%5.6%4%
Sep 202641.3%33.6%16.1%6.3%2.8%

  1. 1.Backblaze

    41.3%

    Held 1st. 590 estimated branded searches, +22.9% vs prior month. Share +3.2 points.

  2. 2.IDrive

    33.6%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -4.5 points.

  3. 3.Acronis

    16.1%

    Held 3rd. 230 estimated branded searches, +27.8% vs prior month. Share +1.8 points.

  4. 4.Carbonite

    6.3%

    Held 4th. 90 estimated branded searches, +28.6% vs prior month. Share +0.7 points.

  5. 5.CrashPlan

    2.8%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -1.2 points.

Compare popularity between Backblaze and its closest rivals

Every comparison with Backblaze

10 comparisons

How has branded search demand for Backblaze changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Backblaze in New Zealand fell from 740 to 610.
  • Across the 12 months ending September 2026, Backblaze’s share of searches among cloud backup services in New Zealand increased from 36% to 41.3%.
  • Across the 12 months ending September 2026, Backblaze’s share of searches among cloud backup services in New Zealand peaked at 41.3% in September 2026 and was lowest at 27.8% in May 2026.

How did search popularity change for New Zealand cloud backup services in September 2026?

5 changes

  1. In September 2026, Backblaze gained share of searches among cloud backup services in New Zealand, from 38.1% to 41.3%.

  2. In September 2026, Acronis gained share of searches among cloud backup services in New Zealand, from 14.3% to 16.1%.

  3. In September 2026, Carbonite gained share of searches among cloud backup services in New Zealand, from 5.6% to 6.3%.

  4. In September 2026, IDrive lost share of searches among cloud backup services in New Zealand, from 38.1% to 33.6%.

  5. In September 2026, CrashPlan lost share of searches among cloud backup services in New Zealand, from 4% to 2.8%.

How are Backblaze’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Backblaze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • backblaze
  • backblaze backup
  • backblaze cloud backup

Do you work for Backblaze? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Backblaze compete?

Backblaze is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud object storage providers5th of 52.4%Show ranking
Backup software2nd of 813.1%Show ranking
Cloud backup services1st of 541.3%Shown above
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