Cloud backup services in New Zealand:Which are most popular?

Name: Cloud backup services in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Backblaze was the most searched cloud backup service in New Zealand, accounting for 41.3% of all searches among the five services we track. When we checked with ChatGPT and Google AI Overviews, Backblaze showed up in every answer. IDrive was recommended most often, coming first in three out of four responses that gave a list.

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Top cloud backup services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Backblaze appeared every time. IDrive was recommended most often, coming first in three out of four answers that gave a list. Backblaze was second, and Acronis was third. Carbonite, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Backblaze	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
IDrive	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Acronis	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Carbonite	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
CrashPlan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
IDrive3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acronis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CrashPlan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud backup services

5 answers

Asked ChatGPT
“Which cloud backup service should I use in New Zealand?”
1. 1Backblaze
Asked ChatGPT
“What are the best cloud backup services in New Zealand?”
1. 1IDrive
2. 2Backblaze
Asked ChatGPT
“What's the best cloud backup service in New Zealand for business data protection?”
1. 1Acronis
2. 2Backblaze
Searched Google, AI Overview
“best cloud backup service”
1. 1IDrive
2. 2Backblaze
3. 3Acronis
Searched Google, AI Overview
“business cloud backup”
1. 1IDrive
2. 2Backblaze

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cloud backup services do people search for most?

This chart shows how often people search Google for each cloud backup service by name. Each line represents a brand's share of searches for all five cloud backup services we track, month by month, from searches in New Zealand.

Share of searches among cloud backup services in New Zealand, by month

Month	Backblaze	IDrive	Acronis	Carbonite	CrashPlan
Oct 2025	36%	36%	21.5%	4.5%	2%
Nov 2025	33.3%	40.7%	19.8%	4%	2.3%
Dec 2025	38.3%	38.3%	16.2%	4.5%	2.6%
Jan 2026	37.3%	37.3%	15.8%	7%	2.5%
Feb 2026	32.5%	40%	16.7%	7.5%	3.3%
Mar 2026	31.5%	38.7%	21%	5.6%	3.2%
Apr 2026	32.2%	39.7%	19%	5.8%	3.3%
May 2026	27.8%	41.7%	20%	7.8%	2.6%
Jun 2026	38.3%	38.3%	14.9%	5.8%	2.6%
Jul 2026	36.4%	36.4%	17.4%	6.8%	3%
Aug 2026	38.1%	38.1%	14.3%	5.6%	4%
Sep 2026	41.3%	33.6%	16.1%	6.3%	2.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Backblaze	41.3%	590	+22.9%	+3.2 points
2, held 2nd	IDrive	33.6%	480	0%	-4.5 points
3, held 3rd	Acronis	16.1%	230	+27.8%	+1.8 points
4, held 4th	Carbonite	6.3%	90	+28.6%	+0.7 points
5, held 5th	CrashPlan	2.8%	40	-20%	-1.2 points

1.Backblaze
41.3%
Held 1st. 590 estimated branded searches, +22.9% vs prior month. Share +3.2 points.
2.IDrive
33.6%
Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -4.5 points.
3.Acronis
16.1%
Held 3rd. 230 estimated branded searches, +27.8% vs prior month. Share +1.8 points.
4.Carbonite
6.3%
Held 4th. 90 estimated branded searches, +28.6% vs prior month. Share +0.7 points.
5.CrashPlan
2.8%
Held 5th. 40 estimated branded searches, -20% vs prior month. Share -1.2 points.

Which brand is most popular in search among cloud backup services in New Zealand?

5 brands

In September 2026, Backblaze was the most searched among cloud backup services in New Zealand, with an estimated 590 branded searches, 41.3% of all searches for the five we track. IDrive is in 2nd place, 7.7 percentage points behind at 33.6%.

New Zealand cloud backup services, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Backblaze	36% → 41.3%	41.3%Sep 2026	27.8%May 2026	1st
IDrive	36% → 33.6%	41.7%May 2026	33.6%Sep 2026	2nd
Acronis	21.5% → 16.1%	21.5%Oct 2025	14.3%Aug 2026	3rd
Carbonite	4.5% → 6.3%	7.8%May 2026	4%Nov 2025	4th
CrashPlan	2% → 2.8%	4%Aug 2026	2%Oct 2025	5th

Each finding as a sentence

Across the 12 months ending September 2026, Backblaze’s share of searches among cloud backup services in New Zealand increased from 36% to 41.3%.
Across the 12 months ending September 2026, IDrive’s share of searches among cloud backup services in New Zealand decreased from 36% to 33.6%.
Across the 12 months ending September 2026, Acronis’ share of searches among cloud backup services in New Zealand decreased from 21.5% to 16.1%.
Across the 12 months ending September 2026, Carbonite’s share of searches among cloud backup services in New Zealand increased from 4.5% to 6.3%.
Across the 12 months ending September 2026, CrashPlan’s share of searches among cloud backup services in New Zealand increased from 2% to 2.8%.
Across the 12 months ending September 2026, Backblaze’s share of searches among cloud backup services in New Zealand peaked at 41.3% in September 2026 and was lowest at 27.8% in May 2026.
Across the 12 months ending September 2026, IDrive’s share of searches among cloud backup services in New Zealand peaked at 41.7% in May 2026 and was lowest at 33.6% in September 2026.
Across the 12 months ending September 2026, Acronis’ share of searches among cloud backup services in New Zealand peaked at 21.5% in October 2025 and was lowest at 14.3% in August 2026.
Across the 12 months ending September 2026, Carbonite’s share of searches among cloud backup services in New Zealand peaked at 7.8% in May 2026 and was lowest at 4% in November 2025.
Across the 12 months ending September 2026, CrashPlan’s share of searches among cloud backup services in New Zealand peaked at 4% in August 2026 and was lowest at 2% in October 2025.

How did search popularity change for New Zealand cloud backup services in September 2026?

5 changes

In September 2026, Backblaze gained share of searches among cloud backup services in New Zealand, from 38.1% to 41.3%.
In September 2026, Acronis gained share of searches among cloud backup services in New Zealand, from 14.3% to 16.1%.
In September 2026, Carbonite gained share of searches among cloud backup services in New Zealand, from 5.6% to 6.3%.
In September 2026, IDrive lost share of searches among cloud backup services in New Zealand, from 38.1% to 33.6%.
In September 2026, CrashPlan lost share of searches among cloud backup services in New Zealand, from 4% to 2.8%.

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