Carbonite vs CrashPlan:Which is more popular?
In September 2026, Carbonite had more branded searches than CrashPlan among cloud backup services in New Zealand. Carbonite had about 90 branded searches, while CrashPlan had 40. Carbonite made up 6.3% of all cloud backup service searches we track, and CrashPlan accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about cloud backup services, neither Carbonite nor CrashPlan appeared in any of the five answers.
Who do people search for more?
Carbonite, about 2 searches for every 1 for CrashPlan
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top cloud backup services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Carbonite nor CrashPlan showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
IDrive3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acronis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CrashPlan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud backup services
5 answers
Asked ChatGPT
“Which cloud backup service should I use in New Zealand?”
Asked ChatGPT
“What are the best cloud backup services in New Zealand?”
Asked ChatGPT
“What's the best cloud backup service in New Zealand for business data protection?”
Searched Google, AI Overview
“best cloud backup service”
Searched Google, AI Overview
“business cloud backup”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Carbonite or CrashPlan more popular in search?
This chart shows how often people search Google for Carbonite and CrashPlan by name. Each line represents a brand's share of searches for all five cloud backup services we track, month by month, from searches in New Zealand.
Share of searches by month for Carbonite, CrashPlan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Backblaze | IDrive | Acronis | Carbonite | CrashPlan |
|---|---|---|---|---|---|
| Oct 2025 | 36% | 36% | 21.5% | 4.5% | 2% |
| Nov 2025 | 33.3% | 40.7% | 19.8% | 4% | 2.3% |
| Dec 2025 | 38.3% | 38.3% | 16.2% | 4.5% | 2.6% |
| Jan 2026 | 37.3% | 37.3% | 15.8% | 7% | 2.5% |
| Feb 2026 | 32.5% | 40% | 16.7% | 7.5% | 3.3% |
| Mar 2026 | 31.5% | 38.7% | 21% | 5.6% | 3.2% |
| Apr 2026 | 32.2% | 39.7% | 19% | 5.8% | 3.3% |
| May 2026 | 27.8% | 41.7% | 20% | 7.8% | 2.6% |
| Jun 2026 | 38.3% | 38.3% | 14.9% | 5.8% | 2.6% |
| Jul 2026 | 36.4% | 36.4% | 17.4% | 6.8% | 3% |
| Aug 2026 | 38.1% | 38.1% | 14.3% | 5.6% | 4% |
| Sep 2026 | 41.3% | 33.6% | 16.1% | 6.3% | 2.8% |
How has the Carbonite and CrashPlan comparison changed over the last 12 months?
3 findings
- Carbonite was ahead of CrashPlan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carbonite’s share of searches among cloud backup services in New Zealand moved from 4.5% to 6.3%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, CrashPlan’s share of searches among cloud backup services in New Zealand moved from 2% to 2.8%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand cloud backup services in September 2026?
2 changes
In September 2026, Carbonite gained share of searches among cloud backup services in New Zealand, from 5.6% to 6.3%.
In September 2026, CrashPlan lost share of searches among cloud backup services in New Zealand, from 4% to 2.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carbonite’s and CrashPlan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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