Brandwave

Acronis vs IDrive:Which is more popular?

In September 2026, IDrive had more branded searches than Acronis among cloud backup services in New Zealand. IDrive had about 480 branded searches, while Acronis had 230. IDrive made up 33.6% of all cloud backup service searches we track, and Acronis accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about cloud backup services, IDrive appeared in three of the five answers and Acronis in two. IDrive was mentioned before Acronis in three out of four answers.

Among cloud backup services in New Zealand in September 2026

Who do people search for more?

IDrive, about 2 searches for every 1 for Acronis

IDrive 480 searchesAcronis 230 searches

Who does AI mention more?

IDrive, mentioned in 3 of 5 answers, Acronis in 2

IDrive in 3 of 5Acronis in 2 of 5

Who does AI recommend more?

IDrive, named ahead of Acronis in 3 of 4 answers

IDrive first in 3Acronis first in 1

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Top cloud backup services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IDrive was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Acronis was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. IDrive was listed before Acronis in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IDrive1st
  2. Backblaze2nd
  3. Acronis3rd
  4. Carbonite–
  5. CrashPlan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IDrive3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acronis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CrashPlan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud backup services

5 answers
  • Asked ChatGPT

    “Which cloud backup service should I use in New Zealand?”

    1. 1Backblaze
  • Asked ChatGPT

    “What are the best cloud backup services in New Zealand?”

    1. 1IDrive
    2. 2Backblaze
  • Asked ChatGPT

    “What's the best cloud backup service in New Zealand for business data protection?”

    1. 1Acronis
    2. 2Backblaze
  • Searched Google, AI Overview

    “best cloud backup service”

    1. 1IDrive
    2. 2Backblaze
    3. 3Acronis
  • Searched Google, AI Overview

    “business cloud backup”

    1. 1IDrive
    2. 2Backblaze

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Acronis or IDrive more popular in search?

This chart shows how often people search Google for Acronis and IDrive by name. Each line represents a brand's share of searches for all five cloud backup services we track, month by month, from searches in New Zealand.

Acronis and IDrive among cloud backup services in New Zealand, by month

Share of searches by month for IDrive, Acronis. The figures are in the table below the chart.

View monthly share of searches table
MonthBackblazeIDriveAcronisCarboniteCrashPlan
Oct 202536%36%21.5%4.5%2%
Nov 202533.3%40.7%19.8%4%2.3%
Dec 202538.3%38.3%16.2%4.5%2.6%
Jan 202637.3%37.3%15.8%7%2.5%
Feb 202632.5%40%16.7%7.5%3.3%
Mar 202631.5%38.7%21%5.6%3.2%
Apr 202632.2%39.7%19%5.8%3.3%
May 202627.8%41.7%20%7.8%2.6%
Jun 202638.3%38.3%14.9%5.8%2.6%
Jul 202636.4%36.4%17.4%6.8%3%
Aug 202638.1%38.1%14.3%5.6%4%
Sep 202641.3%33.6%16.1%6.3%2.8%

How has the Acronis and IDrive comparison changed over the last 12 months?

3 findings
  • IDrive was ahead of Acronis in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Acronis’ share of searches among cloud backup services in New Zealand moved from 21.5% to 16.1%, and its estimated monthly branded searches moved from 430 to 230.
  • Across the 12 months ending September 2026, IDrive’s share of searches among cloud backup services in New Zealand moved from 36% to 33.6%, and its estimated monthly branded searches moved from 720 to 480.

How did search popularity change for New Zealand cloud backup services in September 2026?

2 changes
  1. In September 2026, Acronis gained share of searches among cloud backup services in New Zealand, from 14.3% to 16.1%.

  2. In September 2026, IDrive lost share of searches among cloud backup services in New Zealand, from 38.1% to 33.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Acronis’ and IDrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acronis

2 branded search terms

  • acronis
  • acronis image true

IDrive

1 branded search term

  • idrive

How the Brand Demand Index is measured

Other head-to-heads among cloud backup services

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