Backblaze vs Carbonite:Which is more popular?
In September 2026, Backblaze had more branded searches than Carbonite among cloud backup services in New Zealand. Backblaze had about 590 branded searches, while Carbonite had 90. Backblaze made up 41.3% of all cloud backup service searches we track, and Carbonite accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about cloud backup services, Backblaze appeared in all five answers and Carbonite in none.
Who do people search for more?
Backblaze, about 7 searches for every 1 for Carbonite
Who does AI mention more?
Backblaze, mentioned in every answer we collected
Who does AI recommend more?
Backblaze, the only one of the two named
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Top cloud backup services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Backblaze appeared in all five answers. Carbonite did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
IDrive3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acronis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CrashPlan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud backup services
5 answers
Asked ChatGPT
“Which cloud backup service should I use in New Zealand?”
Asked ChatGPT
“What are the best cloud backup services in New Zealand?”
Asked ChatGPT
“What's the best cloud backup service in New Zealand for business data protection?”
Searched Google, AI Overview
“best cloud backup service”
Searched Google, AI Overview
“business cloud backup”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Backblaze or Carbonite more popular in search?
This chart shows how often people search Google for Backblaze and Carbonite by name. Each line represents a brand's share of searches for all five cloud backup services we track, month by month, from searches in New Zealand.
Share of searches by month for Backblaze, Carbonite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Backblaze | IDrive | Acronis | Carbonite | CrashPlan |
|---|---|---|---|---|---|
| Oct 2025 | 36% | 36% | 21.5% | 4.5% | 2% |
| Nov 2025 | 33.3% | 40.7% | 19.8% | 4% | 2.3% |
| Dec 2025 | 38.3% | 38.3% | 16.2% | 4.5% | 2.6% |
| Jan 2026 | 37.3% | 37.3% | 15.8% | 7% | 2.5% |
| Feb 2026 | 32.5% | 40% | 16.7% | 7.5% | 3.3% |
| Mar 2026 | 31.5% | 38.7% | 21% | 5.6% | 3.2% |
| Apr 2026 | 32.2% | 39.7% | 19% | 5.8% | 3.3% |
| May 2026 | 27.8% | 41.7% | 20% | 7.8% | 2.6% |
| Jun 2026 | 38.3% | 38.3% | 14.9% | 5.8% | 2.6% |
| Jul 2026 | 36.4% | 36.4% | 17.4% | 6.8% | 3% |
| Aug 2026 | 38.1% | 38.1% | 14.3% | 5.6% | 4% |
| Sep 2026 | 41.3% | 33.6% | 16.1% | 6.3% | 2.8% |
How has the Backblaze and Carbonite comparison changed over the last 12 months?
3 findings
- Backblaze was ahead of Carbonite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Backblaze’s share of searches among cloud backup services in New Zealand moved from 36% to 41.3%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, Carbonite’s share of searches among cloud backup services in New Zealand moved from 4.5% to 6.3%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand cloud backup services in September 2026?
2 changes
In September 2026, Backblaze gained share of searches among cloud backup services in New Zealand, from 38.1% to 41.3%.
In September 2026, Carbonite gained share of searches among cloud backup services in New Zealand, from 5.6% to 6.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Backblaze’s and Carbonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cloud backup services
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