Backblaze vs IDrive:Which is more popular?
In September 2026, Backblaze had more branded searches than IDrive among cloud backup services in New Zealand. Backblaze had about 590 branded searches, while IDrive had 480. Backblaze made up 41.3% of all cloud backup service searches we track, and IDrive accounted for 33.6%. When we asked ChatGPT and Google AI Overviews about cloud backup services, Backblaze appeared in all five answers and IDrive in three. IDrive was mentioned before Backblaze in three out of four answers.
Who do people search for more?
Backblaze, about 23% more searches than IDrive
Who does AI mention more?
Backblaze, mentioned in every answer we collected
Who does AI recommend more?
IDrive, named ahead of Backblaze in 3 of 4 answers
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Top cloud backup services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Backblaze appeared in all five answers. IDrive was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. IDrive was listed before Backblaze in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IDrive3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Acronis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CrashPlan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud backup services
5 answers
Asked ChatGPT
“Which cloud backup service should I use in New Zealand?”
Asked ChatGPT
“What are the best cloud backup services in New Zealand?”
Asked ChatGPT
“What's the best cloud backup service in New Zealand for business data protection?”
Searched Google, AI Overview
“best cloud backup service”
Searched Google, AI Overview
“business cloud backup”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Backblaze or IDrive more popular in search?
This chart shows how often people search Google for Backblaze and IDrive by name. Each line represents a brand's share of searches for all five cloud backup services we track, month by month, from searches in New Zealand.
Share of searches by month for Backblaze, IDrive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Backblaze | IDrive | Acronis | Carbonite | CrashPlan |
|---|---|---|---|---|---|
| Oct 2025 | 36% | 36% | 21.5% | 4.5% | 2% |
| Nov 2025 | 33.3% | 40.7% | 19.8% | 4% | 2.3% |
| Dec 2025 | 38.3% | 38.3% | 16.2% | 4.5% | 2.6% |
| Jan 2026 | 37.3% | 37.3% | 15.8% | 7% | 2.5% |
| Feb 2026 | 32.5% | 40% | 16.7% | 7.5% | 3.3% |
| Mar 2026 | 31.5% | 38.7% | 21% | 5.6% | 3.2% |
| Apr 2026 | 32.2% | 39.7% | 19% | 5.8% | 3.3% |
| May 2026 | 27.8% | 41.7% | 20% | 7.8% | 2.6% |
| Jun 2026 | 38.3% | 38.3% | 14.9% | 5.8% | 2.6% |
| Jul 2026 | 36.4% | 36.4% | 17.4% | 6.8% | 3% |
| Aug 2026 | 38.1% | 38.1% | 14.3% | 5.6% | 4% |
| Sep 2026 | 41.3% | 33.6% | 16.1% | 6.3% | 2.8% |
How has the Backblaze and IDrive comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Backblaze took it in September 2026.
- Across the 12 months ending September 2026, Backblaze’s share of searches among cloud backup services in New Zealand moved from 36% to 41.3%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, IDrive’s share of searches among cloud backup services in New Zealand moved from 36% to 33.6%, and its estimated monthly branded searches moved from 720 to 480.
How did search popularity change for New Zealand cloud backup services in September 2026?
2 changes
In September 2026, Backblaze gained share of searches among cloud backup services in New Zealand, from 38.1% to 41.3%.
In September 2026, IDrive lost share of searches among cloud backup services in New Zealand, from 38.1% to 33.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Backblaze’s and IDrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cloud backup services
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