Brandwave

Acronis vs IDrive:Which is more popular?

In September 2026, IDrive had more branded searches than Acronis among backup software in New Zealand. IDrive had about 480 branded searches, while Acronis had 250. IDrive made up 10.3% of all backup software searches we track, and Acronis accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about backup software, IDrive appeared in all five answers and Acronis in four. IDrive was mentioned before Acronis in four out of five answers.

Among backup software in New Zealand in September 2026

Who do people search for more?

IDrive, about 92% more searches than Acronis

IDrive 480 searchesAcronis 250 searches

Who does AI mention more?

IDrive, mentioned in every answer we collected

IDrive in 5 of 5Acronis in 4 of 5

Who does AI recommend more?

IDrive, named ahead of Acronis in 4 of 5 answers

IDrive first in 4Acronis first in 1

Follow Acronis vs IDrive and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top backup software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IDrive appeared in all five answers. Acronis was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. IDrive was listed before Acronis in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Backblaze1st
  2. IDrive2nd
  3. Acronis3rd
  4. TIMG4th
  5. Veeam5th
  6. Datto–
  7. Carbonite–
  8. Druva–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acronis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TIMG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Druva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backup software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Acronis or IDrive more popular in search?

This chart shows how often people search Google for Acronis and IDrive by name. Each line represents a brand's share of searches for all eight backup software we track, month by month, from searches in New Zealand.

Acronis and IDrive among backup software in New Zealand, by month

Share of searches by month for IDrive, Acronis. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGBackblazeVeeamIDriveAcronisDattoCarboniteDruva
Oct 202539.8%15.5%11.5%15.1%9.6%5.9%2.1%0.42%
Nov 202541.8%13.4%10.8%15.8%8.4%7.7%1.8%0.44%
Dec 202543.5%16.6%9.8%16%7.1%4.6%2.2%0.27%
Jan 202645.3%14.6%10.7%14.1%6.7%5%2.9%0.72%
Feb 202646%11.8%10.9%13.8%6.9%6.6%3.2%0.86%
Mar 202647.3%10.2%13.7%11.9%7%7.2%2%0.75%
Apr 202645.8%12%10.9%13.8%6.9%7.7%2.3%0.57%
May 202649.4%9.4%11.2%12.5%6.8%7.5%2.6%0.78%
Jun 202643.8%14.7%12.7%13.6%5.8%6.5%2.5%0.46%
Jul 202643%14.2%12.9%12.9%6.7%7%2.7%0.54%
Aug 202647.4%12.5%12.5%12%5%8%2%0.75%
Sep 202651.7%13.1%11.4%10.3%5.4%5.4%2.2%0.43%

How has the Acronis and IDrive comparison changed over the last 12 months?

3 findings
  • IDrive was ahead of Acronis in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Acronis’ share of searches among backup software in New Zealand moved from 9.6% to 5.4%, and its estimated monthly branded searches moved from 460 to 250.
  • Across the 12 months ending September 2026, IDrive’s share of searches among backup software in New Zealand moved from 15.1% to 10.3%, and its estimated monthly branded searches moved from 720 to 480.

How did search popularity change for New Zealand backup software in September 2026?

2 changes
  1. In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%.

  2. In September 2026, Acronis rose from 6th to 5th among backup software in New Zealand.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Acronis’ and IDrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acronis

5 branded search terms

  • acronis
  • acronis backup
  • acronis cloud backup
  • acronis data recovery
  • acronis image true

IDrive

1 branded search term

  • idrive

How the Brand Demand Index is measured

Other head-to-heads among backup software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.