Brandwave

How popular isCarbonite?

In September 2026, people searched for Carbonite by name about 100 times in New Zealand, about the same as the previous year. These searches made up 2.2% of all New Zealand backup software searches, placing Carbonite seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about backup software, Carbonite did not appear in any of the answers.

Search and AI answers in September 2026

Carbonite is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. TIMGShare of searches 51.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BackblazeShare of searches 13.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VeeamShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. IDriveShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. CarboniteShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Carbonite website (opens in a new tab)

Follow Carbonite and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top backup software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carbonite did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Backblaze1st
  2. IDrive2nd
  3. Acronis3rd
  4. TIMG4th
  5. Veeam5th
  6. Datto–
  7. Carbonite–
  8. Druva–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acronis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TIMG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Druva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backup software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which backup software compete with Carbonite?

Carbonite against backup software in New Zealand, by month

Share of searches by month for TIMG, Backblaze, Veeam, IDrive, Acronis, Datto, Carbonite. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGBackblazeVeeamIDriveAcronisDattoCarboniteDruva
Oct 202539.8%15.5%11.5%15.1%9.6%5.9%2.1%0.42%
Nov 202541.8%13.4%10.8%15.8%8.4%7.7%1.8%0.44%
Dec 202543.5%16.6%9.8%16%7.1%4.6%2.2%0.27%
Jan 202645.3%14.6%10.7%14.1%6.7%5%2.9%0.72%
Feb 202646%11.8%10.9%13.8%6.9%6.6%3.2%0.86%
Mar 202647.3%10.2%13.7%11.9%7%7.2%2%0.75%
Apr 202645.8%12%10.9%13.8%6.9%7.7%2.3%0.57%
May 202649.4%9.4%11.2%12.5%6.8%7.5%2.6%0.78%
Jun 202643.8%14.7%12.7%13.6%5.8%6.5%2.5%0.46%
Jul 202643%14.2%12.9%12.9%6.7%7%2.7%0.54%
Aug 202647.4%12.5%12.5%12%5%8%2%0.75%
Sep 202651.7%13.1%11.4%10.3%5.4%5.4%2.2%0.43%

  1. 1.TIMG

    51.7%

    Held 1st. 2.4K estimated branded searches, +26.3% vs prior month. Share +4.3 points.

  2. 2.Backblaze

    13.1%

    Held 2nd. 610 estimated branded searches, +22% vs prior month. Share +0.7 points.

  3. 3.Veeam

    11.4%

    Held 3rd. 530 estimated branded searches, +6% vs prior month. Share -1 points.

  4. 4.IDrive

    10.3%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Acronis

    5.4%

    Moved from 6th to 5th. 250 estimated branded searches, +25% vs prior month. Share +0.4 points.

  6. 6.Datto

    5.4%

    Moved from 5th to 6th. 250 estimated branded searches, -21.9% vs prior month. Share -2.6 points.

  7. 7.Carbonite

    2.2%

    Held 7th. 100 estimated branded searches, +25% vs prior month. Share +0.2 points.

  8. 8.Druva

    0.43%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare popularity between Carbonite and its closest rivals

Every comparison with Carbonite

6 comparisons

How has branded search demand for Carbonite changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Carbonite in New Zealand held steady at 100.
  • Across the 12 months ending September 2026, Carbonite’s share of searches among backup software in New Zealand peaked at 3.2% in February 2026 and was lowest at 1.8% in November 2025.

How did search popularity change for New Zealand backup software in September 2026?

6 changes

  1. In September 2026, TIMG gained share of searches among backup software in New Zealand, from 47.4% to 51.7%.

  2. In September 2026, Backblaze gained share of searches among backup software in New Zealand, from 12.5% to 13.1%.

  3. In September 2026, Datto lost share of searches among backup software in New Zealand, from 8% to 5.4%.

  4. In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%.

  5. In September 2026, Veeam lost share of searches among backup software in New Zealand, from 12.5% to 11.4%.

  6. In September 2026, Acronis rose from 6th to 5th among backup software in New Zealand.

How are Carbonite’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Carbonite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • carbonite
  • carbonite backup
  • carbonite cloud backup

Do you work for Carbonite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Carbonite compete?

Carbonite is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Backup software7th of 82.2%Shown above
Cloud backup services4th of 56.3%Show ranking
Creator with pink hair and a pink jacket

Is Carbonite your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free