Brandwave

How popular isIDrive?

In September 2026, people searched for IDrive by name about 480 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 10.3% of all New Zealand backup software searches, placing IDrive fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about backup software, IDrive appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

IDrive is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. TIMGShare of searches 51.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BackblazeShare of searches 13.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VeeamShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. IDriveShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. AcronisShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top backup software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IDrive appeared in all five answers. IDrive is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Backblaze1st
  2. IDrive2nd
  3. Acronis3rd
  4. TIMG4th
  5. Veeam5th
  6. Datto–
  7. Carbonite–
  8. Druva–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acronis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TIMG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Druva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backup software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which backup software compete with IDrive?

IDrive against backup software in New Zealand, by month

Share of searches by month for TIMG, Backblaze, Veeam, IDrive, Acronis, Datto, Carbonite. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGBackblazeVeeamIDriveAcronisDattoCarboniteDruva
Oct 202539.8%15.5%11.5%15.1%9.6%5.9%2.1%0.42%
Nov 202541.8%13.4%10.8%15.8%8.4%7.7%1.8%0.44%
Dec 202543.5%16.6%9.8%16%7.1%4.6%2.2%0.27%
Jan 202645.3%14.6%10.7%14.1%6.7%5%2.9%0.72%
Feb 202646%11.8%10.9%13.8%6.9%6.6%3.2%0.86%
Mar 202647.3%10.2%13.7%11.9%7%7.2%2%0.75%
Apr 202645.8%12%10.9%13.8%6.9%7.7%2.3%0.57%
May 202649.4%9.4%11.2%12.5%6.8%7.5%2.6%0.78%
Jun 202643.8%14.7%12.7%13.6%5.8%6.5%2.5%0.46%
Jul 202643%14.2%12.9%12.9%6.7%7%2.7%0.54%
Aug 202647.4%12.5%12.5%12%5%8%2%0.75%
Sep 202651.7%13.1%11.4%10.3%5.4%5.4%2.2%0.43%

  1. 1.TIMG

    51.7%

    Held 1st. 2.4K estimated branded searches, +26.3% vs prior month. Share +4.3 points.

  2. 2.Backblaze

    13.1%

    Held 2nd. 610 estimated branded searches, +22% vs prior month. Share +0.7 points.

  3. 3.Veeam

    11.4%

    Held 3rd. 530 estimated branded searches, +6% vs prior month. Share -1 points.

  4. 4.IDrive

    10.3%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Acronis

    5.4%

    Moved from 6th to 5th. 250 estimated branded searches, +25% vs prior month. Share +0.4 points.

  6. 6.Datto

    5.4%

    Moved from 5th to 6th. 250 estimated branded searches, -21.9% vs prior month. Share -2.6 points.

  7. 7.Carbonite

    2.2%

    Held 7th. 100 estimated branded searches, +25% vs prior month. Share +0.2 points.

  8. 8.Druva

    0.43%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare popularity between IDrive and its closest rivals

Every comparison with IDrive

6 comparisons

How has branded search demand for IDrive changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IDrive in New Zealand fell from 720 to 480.
  • Across the 12 months ending September 2026, IDrive’s share of searches among backup software in New Zealand decreased from 15.1% to 10.3%.
  • Across the 12 months ending September 2026, IDrive’s share of searches among backup software in New Zealand peaked at 16% in December 2025 and was lowest at 10.3% in September 2026.
  • Across the 12 months ending September 2026, IDrive fell from 3rd to 4th among backup software in New Zealand.

How did search popularity change for New Zealand backup software in September 2026?

6 changes

  1. In September 2026, TIMG gained share of searches among backup software in New Zealand, from 47.4% to 51.7%.

  2. In September 2026, Backblaze gained share of searches among backup software in New Zealand, from 12.5% to 13.1%.

  3. In September 2026, Datto lost share of searches among backup software in New Zealand, from 8% to 5.4%.

  4. In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%.

  5. In September 2026, Veeam lost share of searches among backup software in New Zealand, from 12.5% to 11.4%.

  6. In September 2026, Acronis rose from 6th to 5th among backup software in New Zealand.

How are IDrive’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using IDrive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • idrive

Do you work for IDrive? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does IDrive compete?

IDrive is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Backup software4th of 810.3%Shown above
Cloud backup services2nd of 533.6%Show ranking
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