Brandwave

How popular isTIMG?

In September 2026, people searched for TIMG by name about 2,660 times in New Zealand, a 25.5% increase from the previous year. These searches made up 51.7% of all New Zealand backup software searches, placing TIMG first out of eight brands. When we asked both ChatGPT and Google AI Overviews about backup software, TIMG appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

TIMG is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. TIMGShare of searches 51.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BackblazeShare of searches 13.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VeeamShare of searches 11.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. IDriveShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. AcronisShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top backup software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TIMG was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TIMG is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Backblaze1st
  2. IDrive2nd
  3. Acronis3rd
  4. TIMG4th
  5. Veeam5th
  6. Datto–
  7. Carbonite–
  8. Druva–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IDrive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acronis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TIMG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Druva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backup software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which backup software compete with TIMG?

TIMG against backup software in New Zealand, by month

Share of searches by month for TIMG, Backblaze, Veeam, IDrive, Acronis, Datto, Carbonite. The figures are in the table below the chart.

View monthly share of searches table
MonthTIMGBackblazeVeeamIDriveAcronisDattoCarboniteDruva
Oct 202539.8%15.5%11.5%15.1%9.6%5.9%2.1%0.42%
Nov 202541.8%13.4%10.8%15.8%8.4%7.7%1.8%0.44%
Dec 202543.5%16.6%9.8%16%7.1%4.6%2.2%0.27%
Jan 202645.3%14.6%10.7%14.1%6.7%5%2.9%0.72%
Feb 202646%11.8%10.9%13.8%6.9%6.6%3.2%0.86%
Mar 202647.3%10.2%13.7%11.9%7%7.2%2%0.75%
Apr 202645.8%12%10.9%13.8%6.9%7.7%2.3%0.57%
May 202649.4%9.4%11.2%12.5%6.8%7.5%2.6%0.78%
Jun 202643.8%14.7%12.7%13.6%5.8%6.5%2.5%0.46%
Jul 202643%14.2%12.9%12.9%6.7%7%2.7%0.54%
Aug 202647.4%12.5%12.5%12%5%8%2%0.75%
Sep 202651.7%13.1%11.4%10.3%5.4%5.4%2.2%0.43%

  1. 1.TIMG

    51.7%

    Held 1st. 2.4K estimated branded searches, +26.3% vs prior month. Share +4.3 points.

  2. 2.Backblaze

    13.1%

    Held 2nd. 610 estimated branded searches, +22% vs prior month. Share +0.7 points.

  3. 3.Veeam

    11.4%

    Held 3rd. 530 estimated branded searches, +6% vs prior month. Share -1 points.

  4. 4.IDrive

    10.3%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Acronis

    5.4%

    Moved from 6th to 5th. 250 estimated branded searches, +25% vs prior month. Share +0.4 points.

  6. 6.Datto

    5.4%

    Moved from 5th to 6th. 250 estimated branded searches, -21.9% vs prior month. Share -2.6 points.

  7. 7.Carbonite

    2.2%

    Held 7th. 100 estimated branded searches, +25% vs prior month. Share +0.2 points.

  8. 8.Druva

    0.43%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Compare popularity between TIMG and its closest rivals

Every comparison with TIMG

8 comparisons

How has branded search demand for TIMG changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TIMG in New Zealand rose from 2.1K to 2.7K.
  • Across the 12 months ending September 2026, TIMG’s share of searches among backup software in New Zealand increased from 39.8% to 51.7%.

How did search popularity change for New Zealand backup software in September 2026?

6 changes

  1. In September 2026, TIMG gained share of searches among backup software in New Zealand, from 47.4% to 51.7%.

  2. In September 2026, Backblaze gained share of searches among backup software in New Zealand, from 12.5% to 13.1%.

  3. In September 2026, Datto lost share of searches among backup software in New Zealand, from 8% to 5.4%.

  4. In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%.

  5. In September 2026, Veeam lost share of searches among backup software in New Zealand, from 12.5% to 11.4%.

  6. In September 2026, Acronis rose from 6th to 5th among backup software in New Zealand.

How are TIMG’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using TIMG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • timg
  • timg bins
  • timg destruction bins
  • timg document destruction
  • timg penrose
  • timg porirua

How the Brand Demand Index is measured

Who owns TIMG?

TIMG is owned by Freightways. Brandwave also tracks NZ Couriers, Castle Parcels and Post Haste, owned by the same company, in New Zealand.

Do you work for TIMG? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does TIMG compete?

TIMG is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Backup software1st of 851.7%Shown above
Document storage and destruction providers1st of 471.9%Show ranking
Creator with pink hair and a pink jacket

Is TIMG your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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