Brandwave

How popular isCastle Parcels in search?

In August 2026, there were an estimated 1.3K branded searches for Castle Parcels in New Zealand which is down 20.2% over the last 11 months. Castle Parcels holds 0.27% estimated Share of Search among New Zealand courier and parcel delivery companies and is ranked 8th of 8 competitors for search popularity.

Share of Search, August 2026
  1. NZ Post60.6%
  2. NZ Couriers10.4%
  3. DHL9.8%
  4. Aramex8.7%
  5. Mainfreight5.4%
  6. Post Haste2.7%
  7. CourierPost2.2%
  8. Castle Parcels0.27%
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Which courier and parcel delivery companies compete with Castle Parcels?

Castle Parcels against courier and parcel delivery companies in New Zealand, by month

Share of Search by month for NZ Post, NZ Couriers, DHL, Aramex, Mainfreight, Post Haste, CourierPost, Castle Parcels. The figures are in the table below the chart.

View monthly share of search table
MonthNZ PostNZ CouriersDHLAramexMainfreightPost HasteCourierPostCastle Parcels
Oct 202557.1%9.7%9.4%11.8%6.1%2.9%2.7%0.32%
Nov 202558.5%9.8%8.7%10.1%6.9%3%2.7%0.32%
Dec 202560.6%10.2%8.7%9%5.2%3.1%2.8%0.32%
Jan 202661.7%8.4%8.9%9%5.9%3%2.8%0.33%
Feb 202662.3%8.8%9.3%7.7%6.5%2.7%2.4%0.28%
Mar 202659.4%10.1%10.2%8.4%6.1%3.1%2.4%0.26%
Apr 202659.7%10.3%10%8.7%5.7%3.2%2.3%0.27%
May 202658.8%9.9%10.4%8.4%6.3%3.2%2.7%0.31%
Jun 202658.7%10.2%9.8%10%5.6%3.1%2.3%0.26%
Jul 202656.5%11.4%10.8%9.7%5.9%3%2.4%0.3%
Aug 202660.6%10.4%9.8%8.7%5.4%2.7%2.2%0.27%
Sep 2026————————
  1. 1.NZ Post

    60.6%

    held 1st · 303K estimated branded searches · +18.2% vs prior month · +4 points

  2. held 2nd · 52K estimated branded searches · +0.35% vs prior month · -1 points

  3. 3.DHL

    9.8%

    held 3rd · 48.9K estimated branded searches · +0.12% vs prior month · -1 points

  4. 4.Aramex

    8.7%

    held 4th · 43.7K estimated branded searches · -0.32% vs prior month · -0.9 points

  5. held 5th · 27.1K estimated branded searches · +0.67% vs prior month · -0.5 points

  6. held 6th · 13.5K estimated branded searches · -0.15% vs prior month · -0.3 points

  7. held 7th · 10.8K estimated branded searches · +0.47% vs prior month · -0.2 points

  8. held 8th · 1.3K estimated branded searches · -0.74% vs prior month · 0 points

Compare search popularity between Castle Parcels and its closest rivals

How has branded search demand for Castle Parcels changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Castle Parcels in New Zealand fell from 1.7K to 1.3K.
  • Across the 11 months ending August 2026, Castle Parcels’ estimated Share of Search among courier and parcel delivery companies in New Zealand held steady, from 0.32% to 0.27%.

How did search popularity change for New Zealand courier and parcel delivery companies in August 2026?

  1. In August 2026, NZ Post gained estimated Share of Search among courier and parcel delivery companies in New Zealand, from 56.5% to 60.6%.

  2. In August 2026, NZ Couriers lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 11.4% to 10.4%.

  3. In August 2026, DHL lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 10.8% to 9.8%.

  4. In August 2026, Aramex lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 9.7% to 8.7%.

  5. In August 2026, Mainfreight lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 5.9% to 5.4%.

  6. Post Haste’s estimated Share of Search among courier and parcel delivery companies in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.7% in August 2026.

How is Castle Parcels measured?

Brandwave collects information about searches that people make online using Castle Parcels’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • Castle Parcels
  • Castle Parcels couriers
  • Castle Parcels near me
  • Castle Parcels NZ

How the Brand Demand Index is measured

Who owns Castle Parcels?

Castle Parcels is owned by Freightways. Brandwave also tracks NZ Couriers and Post Haste, owned by the same company, in New Zealand.

Do you work for Castle Parcels? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Castle Parcels your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.