Brandwave

How popular isDHL in search?

In August 2026, there were an estimated 48.9K branded searches for DHL in New Zealand which held steady over the last 11 months. DHL holds 43.3% estimated Share of Search among New Zealand freight and logistics companies and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. DHL43.3%
  2. Mainfreight24%
  3. FedEx23%
  4. Fliway5.4%
  5. Toll3.8%
  6. Big Chill0.43%
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Which freight and logistics companies compete with DHL?

DHL against freight and logistics companies in New Zealand, by month

Share of Search by month for DHL, Mainfreight, FedEx, Fliway, Toll. The figures are in the table below the chart.

View monthly share of search table
MonthDHLMainfreightFedExFliwayTollBig Chill
Oct 202541.7%27%19.9%5.3%5.5%0.6%
Nov 202538%29.9%19.7%6.3%5.4%0.59%
Dec 202542.6%25.3%18.9%6.6%6.1%0.47%
Jan 202640.7%27.2%17.9%5.6%8.1%0.53%
Feb 202640.9%28.7%17.9%6.2%5.7%0.65%
Mar 202643.6%26.3%19.2%6%4.3%0.59%
Apr 202645%25.7%18.8%5.3%4.6%0.53%
May 202642.4%25.5%21.9%5.7%4.1%0.45%
Jun 202644.2%25.1%20.6%5.9%3.8%0.42%
Jul 202644.3%24.5%21.2%5.8%3.9%0.35%
Aug 202643.3%24%23%5.4%3.8%0.43%
Sep 2026——————

  1. 1.DHL

    43.3%

    held 1st · 48.9K estimated branded searches · +0.12% vs prior month · -1 points

  2. 2.Mainfreight

    24%

    held 2nd · 27.1K estimated branded searches · +0.67% vs prior month · -0.4 points

  3. 3.FedEx

    23%

    held 3rd · 26K estimated branded searches · +11.3% vs prior month · +1.8 points

  4. 4.Fliway

    5.4%

    held 4th · 6.1K estimated branded searches · -4.3% vs prior month · -0.4 points

  5. 5.Toll

    3.8%

    held 5th · 4.3K estimated branded searches · +0.46% vs prior month · -0.1 points

  6. 6.Big Chill

    0.43%

    held 6th · 480 estimated branded searches · +23.1% vs prior month · +0.1 points

Compare search popularity between DHL and its closest rivals

How has branded search demand for DHL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DHL in New Zealand held steady, from 50.3K to 48.9K.
  • Across the 11 months ending August 2026, DHL’s estimated Share of Search among freight and logistics companies in New Zealand increased from 41.7% to 43.3%.
  • Across the 11 months ending August 2026, DHL’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 45% in April 2026 and was lowest at 38% in November 2025.

How did search popularity change for New Zealand freight and logistics companies in August 2026?

  1. In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%.

  2. In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%.

  3. Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026.

  4. Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.

  5. Estimated monthly branded searches for Big Chill in New Zealand fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

Which courier and parcel delivery companies compete with DHL?

DHL against courier and parcel delivery companies in New Zealand, by month

Share of Search by month for NZ Post, NZ Couriers, DHL, Aramex, Mainfreight, Post Haste, CourierPost. The figures are in the table below the chart.

View monthly share of search table
MonthNZ PostNZ CouriersDHLAramexMainfreightPost HasteCourierPostCastle Parcels
Oct 202557.1%9.7%9.4%11.8%6.1%2.9%2.7%0.32%
Nov 202558.5%9.8%8.7%10.1%6.9%3%2.7%0.32%
Dec 202560.6%10.2%8.7%9%5.2%3.1%2.8%0.32%
Jan 202661.7%8.4%8.9%9%5.9%3%2.8%0.33%
Feb 202662.3%8.8%9.3%7.7%6.5%2.7%2.4%0.28%
Mar 202659.4%10.1%10.2%8.4%6.1%3.1%2.4%0.26%
Apr 202659.7%10.3%10%8.7%5.7%3.2%2.3%0.27%
May 202658.8%9.9%10.4%8.4%6.3%3.2%2.7%0.31%
Jun 202658.7%10.2%9.8%10%5.6%3.1%2.3%0.26%
Jul 202656.5%11.4%10.8%9.7%5.9%3%2.4%0.3%
Aug 202660.6%10.4%9.8%8.7%5.4%2.7%2.2%0.27%
Sep 2026————————

  1. 1.NZ Post

    60.6%

    held 1st · 303K estimated branded searches · +18.2% vs prior month · +4 points

  2. 2.NZ Couriers

    10.4%

    held 2nd · 52K estimated branded searches · +0.35% vs prior month · -1 points

  3. 3.DHL

    9.8%

    held 3rd · 48.9K estimated branded searches · +0.12% vs prior month · -1 points

  4. 4.Aramex

    8.7%

    held 4th · 43.7K estimated branded searches · -0.32% vs prior month · -0.9 points

  5. 5.Mainfreight

    5.4%

    held 5th · 27.1K estimated branded searches · +0.67% vs prior month · -0.5 points

  6. 6.Post Haste

    2.7%

    held 6th · 13.5K estimated branded searches · -0.15% vs prior month · -0.3 points

  7. 7.CourierPost

    2.2%

    held 7th · 10.8K estimated branded searches · +0.47% vs prior month · -0.2 points

  8. 8.Castle Parcels

    0.27%

    held 8th · 1.3K estimated branded searches · -0.74% vs prior month · 0 points

Compare search popularity between DHL and its closest rivals

How has branded search demand for DHL changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand courier and parcel delivery companies in August 2026?

  1. In August 2026, NZ Post gained estimated Share of Search among courier and parcel delivery companies in New Zealand, from 56.5% to 60.6%.

  2. In August 2026, NZ Couriers lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 11.4% to 10.4%.

  3. In August 2026, DHL lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 10.8% to 9.8%.

  4. In August 2026, Aramex lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 9.7% to 8.7%.

  5. In August 2026, Mainfreight lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 5.9% to 5.4%.

  6. Post Haste’s estimated Share of Search among courier and parcel delivery companies in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.7% in August 2026.

How is DHL measured?

Brandwave collects information about searches that people make online using DHL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • Auckland DHL
  • DHL
  • DHL Auckland
  • dhl com
  • DHL courier Auckland
  • dhl couriers
  • DHL couriers NZ
  • dhl ecom
  • DHL Express
  • DHL Express Auckland Airport
  • dhl express pick up
  • dhl freight
  • DHL Hamilton NZ
  • dhl logistics
  • DHL Lower Hutt
  • DHL Manukau
  • dhl near me
  • DHL New Zealand
  • DHL NZ
  • dhl online
  • dhl shipping
  • dhl supply chain
  • DHL Tauranga
  • DHL Timaru
  • dhl tracking
  • DHL Whangarei
  • my dhl

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How the Brand Demand Index is measured

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