Brandwave

DHL vs Mainfreight:Which is more popular by branded search in New Zealand?

In August 2026, DHL had more branded searches than Mainfreight among freight and logistics companies in New Zealand. DHL was estimated to have 48.9K branded searches compared to Mainfreight’s 27.1K, and held a 43.3% Share of Search versus Mainfreight’s 24%.

Share of Search among freight and logistics companies in New Zealand in August 2026Which is more popular in search, DHL or Mainfreight?
DHL43.3%48.9K searches
vs
Mainfreight24%27.1K searches
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Which is more popular in search, DHL or Mainfreight?

Compare the freight forwarders and logistics companies New Zealand businesses ship with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DHL and Mainfreight among freight and logistics companies in New Zealand, by month

Share of Search by month for DHL, Mainfreight. The figures are in the table below the chart.

View monthly share of search table
MonthDHLMainfreightFedExFliwayTollBig Chill
Oct 202541.7%27%19.9%5.3%5.5%0.6%
Nov 202538%29.9%19.7%6.3%5.4%0.59%
Dec 202542.6%25.3%18.9%6.6%6.1%0.47%
Jan 202640.7%27.2%17.9%5.6%8.1%0.53%
Feb 202640.9%28.7%17.9%6.2%5.7%0.65%
Mar 202643.6%26.3%19.2%6%4.3%0.59%
Apr 202645%25.7%18.8%5.3%4.6%0.53%
May 202642.4%25.5%21.9%5.7%4.1%0.45%
Jun 202644.2%25.1%20.6%5.9%3.8%0.42%
Jul 202644.3%24.5%21.2%5.8%3.9%0.35%
Aug 202643.3%24%23%5.4%3.8%0.43%
Sep 2026——————

How has the DHL and Mainfreight comparison changed over the last 12 months?

How did search popularity change for New Zealand freight and logistics companies in August 2026?

  1. In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%.

  2. Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DHL’s and Mainfreight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DHL

27 branded search terms

  • Auckland DHL
  • DHL
  • DHL Auckland
  • dhl com
  • DHL courier Auckland
  • dhl couriers
  • DHL couriers NZ
  • dhl ecom
  • DHL Express
  • DHL Express Auckland Airport
  • dhl express pick up
  • dhl freight
  • DHL Hamilton NZ
  • dhl logistics
  • DHL Lower Hutt
  • DHL Manukau
  • dhl near me
  • DHL New Zealand
  • DHL NZ
  • dhl online
  • dhl shipping
  • dhl supply chain
  • DHL Tauranga
  • DHL Timaru
  • dhl tracking
  • DHL Whangarei
  • my dhl

Mainfreight

20 branded search terms

  • don braid mainfreight
  • mainchain mainfreight
  • Mainfreight
  • Mainfreight 2 Home
  • Mainfreight 2Home
  • Mainfreight Air & Ocean
  • Mainfreight Air and Ocean
  • mainfreight au
  • mainfreight com
  • Mainfreight Hamilton
  • Mainfreight logistics
  • mainfreight mainchain
  • Mainfreight near me
  • Mainfreight New Plymouth
  • Mainfreight NZ
  • Mainfreight price
  • Mainfreight shipping
  • Mainfreight Thames
  • mainfreight tracking
  • Mainfreight transport New Plymouth

How the Brand Demand Index is measured

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