Brandwave

Freight and logistics companies in New Zealand:Which brands are most popular in search?

In August 2026, DHL was the most searched among freight and logistics companies in New Zealand, with an estimated 48.9K branded searches and 43.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. DHL43.3%
  2. Mainfreight24%
  3. FedEx23%
  4. Fliway5.4%
  5. Toll3.8%
  6. Big Chill0.43%

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Share of SearchLeaderboard

Compare the freight forwarders and logistics companies New Zealand businesses ship with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among freight and logistics companies in New Zealand, by month

Share of Search by month for DHL, Mainfreight, FedEx, Fliway, Toll. The figures are in the table below the chart.

View monthly share of search table
MonthDHLMainfreightFedExFliwayTollBig Chill
Oct 202541.7%27%19.9%5.3%5.5%0.6%
Nov 202538%29.9%19.7%6.3%5.4%0.59%
Dec 202542.6%25.3%18.9%6.6%6.1%0.47%
Jan 202640.7%27.2%17.9%5.6%8.1%0.53%
Feb 202640.9%28.7%17.9%6.2%5.7%0.65%
Mar 202643.6%26.3%19.2%6%4.3%0.59%
Apr 202645%25.7%18.8%5.3%4.6%0.53%
May 202642.4%25.5%21.9%5.7%4.1%0.45%
Jun 202644.2%25.1%20.6%5.9%3.8%0.42%
Jul 202644.3%24.5%21.2%5.8%3.9%0.35%
Aug 202643.3%24%23%5.4%3.8%0.43%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.DHL

    43.3%

    held 1st · 48.9K estimated branded searches · +0.12% vs prior month · -1 points

  2. 2.Mainfreight

    24%

    held 2nd · 27.1K estimated branded searches · +0.67% vs prior month · -0.4 points

  3. 3.FedEx

    23%

    held 3rd · 26K estimated branded searches · +11.3% vs prior month · +1.8 points

  4. 4.Fliway

    5.4%

    held 4th · 6.1K estimated branded searches · -4.3% vs prior month · -0.4 points

  5. 5.Toll

    3.8%

    held 5th · 4.3K estimated branded searches · +0.46% vs prior month · -0.1 points

  6. 6.Big Chill

    0.43%

    held 6th · 480 estimated branded searches · +23.1% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among freight and logistics companies in New Zealand?

In August 2026, DHL was the most searched among freight and logistics companies in New Zealand, with an estimated 48.9K branded searches and 43.3% estimated Share of Search within this set. Mainfreight is in 2nd place, 19.3 percentage points behind at 24% Share of Search.

New Zealand freight and logistics companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DHL41.7% → 43.3%45%Apr 202638%Nov 20251st
Mainfreight27% → 24%29.9%Nov 202524%Aug 20262nd
FedEx19.9% → 23%23%Aug 202617.9%Jan 20263rd
Fliway5.3% → 5.4%6.6%Dec 20255.3%Apr 20265th → 4th
Toll5.5% → 3.8%8.1%Jan 20263.8%Jun 20264th → 5th
Big Chill0.6% → 0.43%0.65%Feb 20260.35%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, DHL’s estimated Share of Search among freight and logistics companies in New Zealand increased from 41.7% to 43.3%.
  • Across the 11 months ending August 2026, Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand decreased from 27% to 24%.
  • Across the 11 months ending August 2026, FedEx’s estimated Share of Search among freight and logistics companies in New Zealand increased from 19.9% to 23%.
  • Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand decreased from 5.5% to 3.8%.
  • Across the 11 months ending August 2026, DHL’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 45% in April 2026 and was lowest at 38% in November 2025.
  • Across the 11 months ending August 2026, Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 29.9% in November 2025 and was lowest at 24% in August 2026.
  • Across the 11 months ending August 2026, FedEx’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 23% in August 2026 and was lowest at 17.9% in January 2026.
  • Across the 11 months ending August 2026, Fliway’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 6.6% in December 2025 and was lowest at 5.3% in April 2026.
  • Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 8.1% in January 2026 and was lowest at 3.8% in June 2026.
  • Across the 11 months ending August 2026, Fliway rose from 5th to 4th among freight and logistics companies in New Zealand.
  • Across the 11 months ending August 2026, Toll fell from 4th to 5th among freight and logistics companies in New Zealand.
  • Across the 11 months ending August 2026, Big Chill held steady: its estimated Share of Search among freight and logistics companies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand freight and logistics companies in August 2026?

  1. In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%.

  2. In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%.

  3. Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026.

  4. Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.

  5. Estimated monthly branded searches for Big Chill in New Zealand fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

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