How popular isToll in search?
In August 2026, there were an estimated 4.3K branded searches for Toll in New Zealand which is down 34.3% over the last 11 months. Toll holds 3.8% estimated Share of Search among New Zealand freight and logistics companies and is ranked 5th of 6 competitors for search popularity.
DHL43.3%
Mainfreight24%
FedEx23%- Fliway5.4%
Toll3.8%
Big Chill0.43%
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Which freight and logistics companies compete with Toll?
Share of Search by month for DHL, Mainfreight, FedEx, Fliway, Toll. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | Mainfreight | FedEx | Fliway | Toll | Big Chill |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27% | 19.9% | 5.3% | 5.5% | 0.6% |
| Nov 2025 | 38% | 29.9% | 19.7% | 6.3% | 5.4% | 0.59% |
| Dec 2025 | 42.6% | 25.3% | 18.9% | 6.6% | 6.1% | 0.47% |
| Jan 2026 | 40.7% | 27.2% | 17.9% | 5.6% | 8.1% | 0.53% |
| Feb 2026 | 40.9% | 28.7% | 17.9% | 6.2% | 5.7% | 0.65% |
| Mar 2026 | 43.6% | 26.3% | 19.2% | 6% | 4.3% | 0.59% |
| Apr 2026 | 45% | 25.7% | 18.8% | 5.3% | 4.6% | 0.53% |
| May 2026 | 42.4% | 25.5% | 21.9% | 5.7% | 4.1% | 0.45% |
| Jun 2026 | 44.2% | 25.1% | 20.6% | 5.9% | 3.8% | 0.42% |
| Jul 2026 | 44.3% | 24.5% | 21.2% | 5.8% | 3.9% | 0.35% |
| Aug 2026 | 43.3% | 24% | 23% | 5.4% | 3.8% | 0.43% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 48.9K | +0.12% | -1 points | |
| 2, held 2nd | 24% | 27.1K | +0.67% | -0.4 points | |
| 3, held 3rd | 23% | 26K | +11.3% | +1.8 points | |
| 4, held 4th | 5.4% | 6.1K | -4.3% | -0.4 points | |
| 5, held 5th | 3.8% | 4.3K | +0.46% | -0.1 points | |
| 6, held 6th | 0.43% | 480 | +23.1% | +0.1 points |
1.
43.3%
held 1st · 48.9K estimated branded searches · +0.12% vs prior month · -1 points
24%
held 2nd · 27.1K estimated branded searches · +0.67% vs prior month · -0.4 points
3.
FedEx23%
held 3rd · 26K estimated branded searches · +11.3% vs prior month · +1.8 points
4.Fliway
5.4%
held 4th · 6.1K estimated branded searches · -4.3% vs prior month · -0.4 points
5.
Toll3.8%
held 5th · 4.3K estimated branded searches · +0.46% vs prior month · -0.1 points
0.43%
held 6th · 480 estimated branded searches · +23.1% vs prior month · +0.1 points
Compare search popularity between Toll and its closest rivals
How has branded search demand for Toll changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Toll in New Zealand fell from 6.6K to 4.3K.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand decreased from 5.5% to 3.8%.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 8.1% in January 2026 and was lowest at 3.8% in June 2026.
- Across the 11 months ending August 2026, Toll fell from 4th to 5th among freight and logistics companies in New Zealand.
How did search popularity change for New Zealand freight and logistics companies in August 2026?
5 changes
In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%.
In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%.
Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026.
Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.
Estimated monthly branded searches for Big Chill in New Zealand fell 33.3% over 11 measured months, from 720 to 480 in August 2026.
How is Toll measured?
Brandwave collects information about searches that people make online using Toll’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- toll freight
- toll logistics
- toll nz
- toll shipping
- toll tracking
Do you work for Toll? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Toll your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.