Brandwave

How popular isFedEx in search?

In August 2026, there were an estimated 26K branded searches for FedEx in New Zealand which is up 8.5% over the last 11 months. FedEx holds 23% estimated Share of Search among New Zealand freight and logistics companies and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. DHL43.3%
  2. Mainfreight24%
  3. FedEx23%
  4. Fliway5.4%
  5. Toll3.8%
  6. Big Chill0.43%
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Which freight and logistics companies compete with FedEx?

FedEx against freight and logistics companies in New Zealand, by month

Share of Search by month for DHL, Mainfreight, FedEx, Fliway, Toll. The figures are in the table below the chart.

View monthly share of search table
MonthDHLMainfreightFedExFliwayTollBig Chill
Oct 202541.7%27%19.9%5.3%5.5%0.6%
Nov 202538%29.9%19.7%6.3%5.4%0.59%
Dec 202542.6%25.3%18.9%6.6%6.1%0.47%
Jan 202640.7%27.2%17.9%5.6%8.1%0.53%
Feb 202640.9%28.7%17.9%6.2%5.7%0.65%
Mar 202643.6%26.3%19.2%6%4.3%0.59%
Apr 202645%25.7%18.8%5.3%4.6%0.53%
May 202642.4%25.5%21.9%5.7%4.1%0.45%
Jun 202644.2%25.1%20.6%5.9%3.8%0.42%
Jul 202644.3%24.5%21.2%5.8%3.9%0.35%
Aug 202643.3%24%23%5.4%3.8%0.43%
Sep 2026——————

  1. 1.DHL

    43.3%

    held 1st · 48.9K estimated branded searches · +0.12% vs prior month · -1 points

  2. 2.Mainfreight

    24%

    held 2nd · 27.1K estimated branded searches · +0.67% vs prior month · -0.4 points

  3. 3.FedEx

    23%

    held 3rd · 26K estimated branded searches · +11.3% vs prior month · +1.8 points

  4. 4.Fliway

    5.4%

    held 4th · 6.1K estimated branded searches · -4.3% vs prior month · -0.4 points

  5. 5.Toll

    3.8%

    held 5th · 4.3K estimated branded searches · +0.46% vs prior month · -0.1 points

  6. 6.Big Chill

    0.43%

    held 6th · 480 estimated branded searches · +23.1% vs prior month · +0.1 points

Compare search popularity between FedEx and its closest rivals

How has branded search demand for FedEx changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FedEx in New Zealand rose from 24K to 26K.
  • Across the 11 months ending August 2026, FedEx’s estimated Share of Search among freight and logistics companies in New Zealand increased from 19.9% to 23%.
  • Across the 11 months ending August 2026, FedEx’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 23% in August 2026 and was lowest at 17.9% in January 2026.

How did search popularity change for New Zealand freight and logistics companies in August 2026?

  1. In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%.

  2. In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%.

  3. Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026.

  4. Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.

  5. Estimated monthly branded searches for Big Chill in New Zealand fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

How is FedEx measured?

Brandwave collects information about searches that people make online using FedEx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • fedex
  • fedex com
  • fedex courier
  • fedex freight
  • fedex international
  • fedex international shipping
  • fedex logistics
  • fedex near me
  • fedex new zealand
  • fedex nz
  • fedex office
  • fedex office print & ship center
  • fedex online
  • fedex pak
  • fedex pickup
  • fedex quote
  • fedex shipping
  • fedex tracking
  • tnt fedex

Do you work for FedEx? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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