DHL vs FedEx:Which is more popular by branded search in New Zealand?
In August 2026, DHL had more branded searches than FedEx among freight and logistics companies in New Zealand. DHL was estimated to have 48.9K branded searches compared to FedEx’s 26K, and held a 43.3% Share of Search versus FedEx’s 23%.
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Which is more popular in search, DHL or FedEx?
Compare the freight forwarders and logistics companies New Zealand businesses ship with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DHL, FedEx. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | Mainfreight | FedEx | Fliway | Toll | Big Chill |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27% | 19.9% | 5.3% | 5.5% | 0.6% |
| Nov 2025 | 38% | 29.9% | 19.7% | 6.3% | 5.4% | 0.59% |
| Dec 2025 | 42.6% | 25.3% | 18.9% | 6.6% | 6.1% | 0.47% |
| Jan 2026 | 40.7% | 27.2% | 17.9% | 5.6% | 8.1% | 0.53% |
| Feb 2026 | 40.9% | 28.7% | 17.9% | 6.2% | 5.7% | 0.65% |
| Mar 2026 | 43.6% | 26.3% | 19.2% | 6% | 4.3% | 0.59% |
| Apr 2026 | 45% | 25.7% | 18.8% | 5.3% | 4.6% | 0.53% |
| May 2026 | 42.4% | 25.5% | 21.9% | 5.7% | 4.1% | 0.45% |
| Jun 2026 | 44.2% | 25.1% | 20.6% | 5.9% | 3.8% | 0.42% |
| Jul 2026 | 44.3% | 24.5% | 21.2% | 5.8% | 3.9% | 0.35% |
| Aug 2026 | 43.3% | 24% | 23% | 5.4% | 3.8% | 0.43% |
| Sep 2026 | — | — | — | — | — | — |
How has the DHL and FedEx comparison changed over the last 12 months?
3 findings
- DHL was ahead of FedEx in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DHL’s estimated Share of Search among freight and logistics companies in New Zealand moved from 41.7% to 43.3%, and its estimated monthly branded searches moved from 50.3K to 48.9K.
- Across the 11 months ending August 2026, FedEx’s estimated Share of Search among freight and logistics companies in New Zealand moved from 19.9% to 23%, and its estimated monthly branded searches moved from 24K to 26K.
How did search popularity change for New Zealand freight and logistics companies in August 2026?
2 changes
In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%.
In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%.
How each brand is measured
Brandwave collects information about searches that people make online using DHL’s and FedEx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DHL
27 branded search terms
- Auckland DHL
- DHL
- DHL Auckland
- dhl com
- DHL courier Auckland
- dhl couriers
- DHL couriers NZ
- dhl ecom
- DHL Express
- DHL Express Auckland Airport
- dhl express pick up
- dhl freight
- DHL Hamilton NZ
- dhl logistics
- DHL Lower Hutt
- DHL Manukau
- dhl near me
- DHL New Zealand
- DHL NZ
- dhl online
- dhl shipping
- dhl supply chain
- DHL Tauranga
- DHL Timaru
- dhl tracking
- DHL Whangarei
- my dhl
FedEx
19 branded search terms
- fedex
- fedex com
- fedex courier
- fedex freight
- fedex international
- fedex international shipping
- fedex logistics
- fedex near me
- fedex new zealand
- fedex nz
- fedex office
- fedex office print & ship center
- fedex online
- fedex pak
- fedex pickup
- fedex quote
- fedex shipping
- fedex tracking
- tnt fedex
Put your own brand in this comparison
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