Brandwave

How popular isMainfreight in search?

In August 2026, there were an estimated 27.1K branded searches for Mainfreight in New Zealand which is down 16.5% over the last 11 months. Mainfreight holds 24% estimated Share of Search among New Zealand freight and logistics companies and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. DHL43.3%
  2. Mainfreight24%
  3. FedEx23%
  4. Fliway5.4%
  5. Toll3.8%
  6. Big Chill0.43%
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Which freight and logistics companies compete with Mainfreight?

Mainfreight against freight and logistics companies in New Zealand, by month

Share of Search by month for DHL, Mainfreight, FedEx, Fliway, Toll. The figures are in the table below the chart.

View monthly share of search table
MonthDHLMainfreightFedExFliwayTollBig Chill
Oct 202541.7%27%19.9%5.3%5.5%0.6%
Nov 202538%29.9%19.7%6.3%5.4%0.59%
Dec 202542.6%25.3%18.9%6.6%6.1%0.47%
Jan 202640.7%27.2%17.9%5.6%8.1%0.53%
Feb 202640.9%28.7%17.9%6.2%5.7%0.65%
Mar 202643.6%26.3%19.2%6%4.3%0.59%
Apr 202645%25.7%18.8%5.3%4.6%0.53%
May 202642.4%25.5%21.9%5.7%4.1%0.45%
Jun 202644.2%25.1%20.6%5.9%3.8%0.42%
Jul 202644.3%24.5%21.2%5.8%3.9%0.35%
Aug 202643.3%24%23%5.4%3.8%0.43%
Sep 2026——————

  1. 1.DHL

    43.3%

    held 1st · 48.9K estimated branded searches · +0.12% vs prior month · -1 points

  2. 2.Mainfreight

    24%

    held 2nd · 27.1K estimated branded searches · +0.67% vs prior month · -0.4 points

  3. 3.FedEx

    23%

    held 3rd · 26K estimated branded searches · +11.3% vs prior month · +1.8 points

  4. 4.Fliway

    5.4%

    held 4th · 6.1K estimated branded searches · -4.3% vs prior month · -0.4 points

  5. 5.Toll

    3.8%

    held 5th · 4.3K estimated branded searches · +0.46% vs prior month · -0.1 points

  6. 6.Big Chill

    0.43%

    held 6th · 480 estimated branded searches · +23.1% vs prior month · +0.1 points

Compare search popularity between Mainfreight and its closest rivals

How has branded search demand for Mainfreight changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mainfreight in New Zealand fell from 32.5K to 27.1K.
  • Across the 11 months ending August 2026, Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand decreased from 27% to 24%.
  • Across the 11 months ending August 2026, Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand peaked at 29.9% in November 2025 and was lowest at 24% in August 2026.

How did search popularity change for New Zealand freight and logistics companies in August 2026?

  1. In August 2026, FedEx gained estimated Share of Search among freight and logistics companies in New Zealand, from 21.2% to 23%.

  2. In August 2026, DHL lost estimated Share of Search among freight and logistics companies in New Zealand, from 44.3% to 43.3%.

  3. Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026.

  4. Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.

  5. Estimated monthly branded searches for Big Chill in New Zealand fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

Which courier and parcel delivery companies compete with Mainfreight?

Mainfreight against courier and parcel delivery companies in New Zealand, by month

Share of Search by month for NZ Post, NZ Couriers, DHL, Aramex, Mainfreight, Post Haste, CourierPost. The figures are in the table below the chart.

View monthly share of search table
MonthNZ PostNZ CouriersDHLAramexMainfreightPost HasteCourierPostCastle Parcels
Oct 202557.1%9.7%9.4%11.8%6.1%2.9%2.7%0.32%
Nov 202558.5%9.8%8.7%10.1%6.9%3%2.7%0.32%
Dec 202560.6%10.2%8.7%9%5.2%3.1%2.8%0.32%
Jan 202661.7%8.4%8.9%9%5.9%3%2.8%0.33%
Feb 202662.3%8.8%9.3%7.7%6.5%2.7%2.4%0.28%
Mar 202659.4%10.1%10.2%8.4%6.1%3.1%2.4%0.26%
Apr 202659.7%10.3%10%8.7%5.7%3.2%2.3%0.27%
May 202658.8%9.9%10.4%8.4%6.3%3.2%2.7%0.31%
Jun 202658.7%10.2%9.8%10%5.6%3.1%2.3%0.26%
Jul 202656.5%11.4%10.8%9.7%5.9%3%2.4%0.3%
Aug 202660.6%10.4%9.8%8.7%5.4%2.7%2.2%0.27%
Sep 2026————————

  1. 1.NZ Post

    60.6%

    held 1st · 303K estimated branded searches · +18.2% vs prior month · +4 points

  2. 2.NZ Couriers

    10.4%

    held 2nd · 52K estimated branded searches · +0.35% vs prior month · -1 points

  3. 3.DHL

    9.8%

    held 3rd · 48.9K estimated branded searches · +0.12% vs prior month · -1 points

  4. 4.Aramex

    8.7%

    held 4th · 43.7K estimated branded searches · -0.32% vs prior month · -0.9 points

  5. 5.Mainfreight

    5.4%

    held 5th · 27.1K estimated branded searches · +0.67% vs prior month · -0.5 points

  6. 6.Post Haste

    2.7%

    held 6th · 13.5K estimated branded searches · -0.15% vs prior month · -0.3 points

  7. 7.CourierPost

    2.2%

    held 7th · 10.8K estimated branded searches · +0.47% vs prior month · -0.2 points

  8. 8.Castle Parcels

    0.27%

    held 8th · 1.3K estimated branded searches · -0.74% vs prior month · 0 points

Compare search popularity between Mainfreight and its closest rivals

How has branded search demand for Mainfreight changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mainfreight’s estimated Share of Search among courier and parcel delivery companies in New Zealand decreased from 6.1% to 5.4%.
  • Across the 11 months ending August 2026, Mainfreight’s estimated Share of Search among courier and parcel delivery companies in New Zealand peaked at 6.9% in November 2025 and was lowest at 5.2% in December 2025.

How did search popularity change for New Zealand courier and parcel delivery companies in August 2026?

  1. In August 2026, NZ Post gained estimated Share of Search among courier and parcel delivery companies in New Zealand, from 56.5% to 60.6%.

  2. In August 2026, NZ Couriers lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 11.4% to 10.4%.

  3. In August 2026, DHL lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 10.8% to 9.8%.

  4. In August 2026, Aramex lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 9.7% to 8.7%.

  5. In August 2026, Mainfreight lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 5.9% to 5.4%.

  6. Post Haste’s estimated Share of Search among courier and parcel delivery companies in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.7% in August 2026.

How is Mainfreight measured?

Brandwave collects information about searches that people make online using Mainfreight’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • don braid mainfreight
  • mainchain mainfreight
  • Mainfreight
  • Mainfreight 2 Home
  • Mainfreight 2Home
  • Mainfreight Air & Ocean
  • Mainfreight Air and Ocean
  • mainfreight au
  • mainfreight com
  • Mainfreight Hamilton
  • Mainfreight logistics
  • mainfreight mainchain
  • Mainfreight near me
  • Mainfreight New Plymouth
  • Mainfreight NZ
  • Mainfreight price
  • Mainfreight shipping
  • Mainfreight Thames
  • mainfreight tracking
  • Mainfreight transport New Plymouth

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How the Brand Demand Index is measured

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