Mainfreight vs Toll:Which is more popular by branded search in New Zealand?
In August 2026, Mainfreight had more branded searches than Toll among freight and logistics companies in New Zealand. Mainfreight was estimated to have 27.1K branded searches compared to Toll’s 4.3K, and held a 24% Share of Search versus Toll’s 3.8%.
Follow Mainfreight vs Toll and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Mainfreight or Toll?
Compare the freight forwarders and logistics companies New Zealand businesses ship with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mainfreight, Toll. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | Mainfreight | FedEx | Fliway | Toll | Big Chill |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27% | 19.9% | 5.3% | 5.5% | 0.6% |
| Nov 2025 | 38% | 29.9% | 19.7% | 6.3% | 5.4% | 0.59% |
| Dec 2025 | 42.6% | 25.3% | 18.9% | 6.6% | 6.1% | 0.47% |
| Jan 2026 | 40.7% | 27.2% | 17.9% | 5.6% | 8.1% | 0.53% |
| Feb 2026 | 40.9% | 28.7% | 17.9% | 6.2% | 5.7% | 0.65% |
| Mar 2026 | 43.6% | 26.3% | 19.2% | 6% | 4.3% | 0.59% |
| Apr 2026 | 45% | 25.7% | 18.8% | 5.3% | 4.6% | 0.53% |
| May 2026 | 42.4% | 25.5% | 21.9% | 5.7% | 4.1% | 0.45% |
| Jun 2026 | 44.2% | 25.1% | 20.6% | 5.9% | 3.8% | 0.42% |
| Jul 2026 | 44.3% | 24.5% | 21.2% | 5.8% | 3.9% | 0.35% |
| Aug 2026 | 43.3% | 24% | 23% | 5.4% | 3.8% | 0.43% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mainfreight and Toll comparison changed over the last 12 months?
3 findings
- Mainfreight was ahead of Toll in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand moved from 27% to 24%, and its estimated monthly branded searches moved from 32.5K to 27.1K.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand moved from 5.5% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 4.3K.
How did search popularity change for New Zealand freight and logistics companies in August 2026?
2 changes
Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026.
Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mainfreight’s and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mainfreight
20 branded search terms
- don braid mainfreight
- mainchain mainfreight
- Mainfreight
- Mainfreight 2 Home
- Mainfreight 2Home
- Mainfreight Air & Ocean
- Mainfreight Air and Ocean
- mainfreight au
- mainfreight com
- Mainfreight Hamilton
- Mainfreight logistics
- mainfreight mainchain
- Mainfreight near me
- Mainfreight New Plymouth
- Mainfreight NZ
- Mainfreight price
- Mainfreight shipping
- Mainfreight Thames
- mainfreight tracking
- Mainfreight transport New Plymouth
Toll
5 branded search terms
- toll freight
- toll logistics
- toll nz
- toll shipping
- toll tracking
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.