Fliway vs Toll:Which is more popular by branded search in New Zealand?
In August 2026, Fliway had more branded searches than Toll among freight and logistics companies in New Zealand. Fliway was estimated to have 6.1K branded searches compared to Toll’s 4.3K, and held a 5.4% Share of Search versus Toll’s 3.8%.
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Which is more popular in search, Fliway or Toll?
Compare the freight forwarders and logistics companies New Zealand businesses ship with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fliway, Toll. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | Mainfreight | FedEx | Fliway | Toll | Big Chill |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27% | 19.9% | 5.3% | 5.5% | 0.6% |
| Nov 2025 | 38% | 29.9% | 19.7% | 6.3% | 5.4% | 0.59% |
| Dec 2025 | 42.6% | 25.3% | 18.9% | 6.6% | 6.1% | 0.47% |
| Jan 2026 | 40.7% | 27.2% | 17.9% | 5.6% | 8.1% | 0.53% |
| Feb 2026 | 40.9% | 28.7% | 17.9% | 6.2% | 5.7% | 0.65% |
| Mar 2026 | 43.6% | 26.3% | 19.2% | 6% | 4.3% | 0.59% |
| Apr 2026 | 45% | 25.7% | 18.8% | 5.3% | 4.6% | 0.53% |
| May 2026 | 42.4% | 25.5% | 21.9% | 5.7% | 4.1% | 0.45% |
| Jun 2026 | 44.2% | 25.1% | 20.6% | 5.9% | 3.8% | 0.42% |
| Jul 2026 | 44.3% | 24.5% | 21.2% | 5.8% | 3.9% | 0.35% |
| Aug 2026 | 43.3% | 24% | 23% | 5.4% | 3.8% | 0.43% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fliway and Toll comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Fliway took it in November 2025, Toll took it in January 2026, Fliway took it in February 2026.
- Across the 11 months ending August 2026, Fliway’s estimated Share of Search among freight and logistics companies in New Zealand moved from 5.3% to 5.4%, and its estimated monthly branded searches moved from 6.4K to 6.1K.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand moved from 5.5% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 4.3K.
How did search popularity change for New Zealand freight and logistics companies in August 2026?
1 change
Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fliway’s and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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