Big Chill vs Toll:Which is more popular by branded search in New Zealand?
In August 2026, Toll had more branded searches than Big Chill among freight and logistics companies in New Zealand. Toll was estimated to have 4.3K branded searches compared to Big Chill’s 480, and held a 3.8% Share of Search versus Big Chill’s 0.43%.
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Which is more popular in search, Big Chill or Toll?
Compare the freight forwarders and logistics companies New Zealand businesses ship with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toll, Big Chill. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | Mainfreight | FedEx | Fliway | Toll | Big Chill |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27% | 19.9% | 5.3% | 5.5% | 0.6% |
| Nov 2025 | 38% | 29.9% | 19.7% | 6.3% | 5.4% | 0.59% |
| Dec 2025 | 42.6% | 25.3% | 18.9% | 6.6% | 6.1% | 0.47% |
| Jan 2026 | 40.7% | 27.2% | 17.9% | 5.6% | 8.1% | 0.53% |
| Feb 2026 | 40.9% | 28.7% | 17.9% | 6.2% | 5.7% | 0.65% |
| Mar 2026 | 43.6% | 26.3% | 19.2% | 6% | 4.3% | 0.59% |
| Apr 2026 | 45% | 25.7% | 18.8% | 5.3% | 4.6% | 0.53% |
| May 2026 | 42.4% | 25.5% | 21.9% | 5.7% | 4.1% | 0.45% |
| Jun 2026 | 44.2% | 25.1% | 20.6% | 5.9% | 3.8% | 0.42% |
| Jul 2026 | 44.3% | 24.5% | 21.2% | 5.8% | 3.9% | 0.35% |
| Aug 2026 | 43.3% | 24% | 23% | 5.4% | 3.8% | 0.43% |
| Sep 2026 | — | — | — | — | — | — |
How has the Big Chill and Toll comparison changed over the last 12 months?
3 findings
- Toll was ahead of Big Chill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Chill’s estimated Share of Search among freight and logistics companies in New Zealand moved from 0.6% to 0.43%, and its estimated monthly branded searches moved from 720 to 480.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand moved from 5.5% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 4.3K.
How did search popularity change for New Zealand freight and logistics companies in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Big Chill’s and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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