Aramex vs DHL:Which is more popular by branded search in New Zealand?
In August 2026, DHL had more branded searches than Aramex among courier and parcel delivery companies in New Zealand. DHL was estimated to have 48.9K branded searches compared to Aramex’s 43.7K, and held a 9.8% Share of Search versus Aramex’s 8.7%.
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Which is more popular in search, Aramex or DHL?
Compare courier, parcel, and freight delivery companies serving New Zealand senders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DHL, Aramex. The figures are in the table below the chart.
View monthly share of search table
| Month | NZ Post | NZ Couriers | DHL | Aramex | Mainfreight | Post Haste | CourierPost | Castle Parcels |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 9.7% | 9.4% | 11.8% | 6.1% | 2.9% | 2.7% | 0.32% |
| Nov 2025 | 58.5% | 9.8% | 8.7% | 10.1% | 6.9% | 3% | 2.7% | 0.32% |
| Dec 2025 | 60.6% | 10.2% | 8.7% | 9% | 5.2% | 3.1% | 2.8% | 0.32% |
| Jan 2026 | 61.7% | 8.4% | 8.9% | 9% | 5.9% | 3% | 2.8% | 0.33% |
| Feb 2026 | 62.3% | 8.8% | 9.3% | 7.7% | 6.5% | 2.7% | 2.4% | 0.28% |
| Mar 2026 | 59.4% | 10.1% | 10.2% | 8.4% | 6.1% | 3.1% | 2.4% | 0.26% |
| Apr 2026 | 59.7% | 10.3% | 10% | 8.7% | 5.7% | 3.2% | 2.3% | 0.27% |
| May 2026 | 58.8% | 9.9% | 10.4% | 8.4% | 6.3% | 3.2% | 2.7% | 0.31% |
| Jun 2026 | 58.7% | 10.2% | 9.8% | 10% | 5.6% | 3.1% | 2.3% | 0.26% |
| Jul 2026 | 56.5% | 11.4% | 10.8% | 9.7% | 5.9% | 3% | 2.4% | 0.3% |
| Aug 2026 | 60.6% | 10.4% | 9.8% | 8.7% | 5.4% | 2.7% | 2.2% | 0.27% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Aramex and DHL comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: DHL took it in February 2026, Aramex took it in June 2026, DHL took it in July 2026.
- Across the 11 months ending August 2026, Aramex’s estimated Share of Search among courier and parcel delivery companies in New Zealand moved from 11.8% to 8.7%, and its estimated monthly branded searches moved from 62.7K to 43.7K.
- Across the 11 months ending August 2026, DHL’s estimated Share of Search among courier and parcel delivery companies in New Zealand moved from 9.4% to 9.8%, and its estimated monthly branded searches moved from 50.3K to 48.9K.
How did search popularity change for New Zealand courier and parcel delivery companies in August 2026?
2 changes
In August 2026, DHL lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 10.8% to 9.8%.
In August 2026, Aramex lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 9.7% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Aramex’s and DHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aramex
18 branded search terms
- Aramex
- aramex co nz
- Aramex courier
- Aramex courier NZ
- Aramex couriers
- Aramex delivery
- Aramex near me
- Aramex New Zealand
- Aramex NZ
- Aramex parcel
- Aramex post
- Aramex prices
- Aramex quote
- Aramex shipping
- Fastway
- Fastway Couriers
- Fastway NZ
- www aramex co nz
DHL
27 branded search terms
- Auckland DHL
- DHL
- DHL Auckland
- dhl com
- DHL courier Auckland
- dhl couriers
- DHL couriers NZ
- dhl ecom
- DHL Express
- DHL Express Auckland Airport
- dhl express pick up
- dhl freight
- DHL Hamilton NZ
- dhl logistics
- DHL Lower Hutt
- DHL Manukau
- dhl near me
- DHL New Zealand
- DHL NZ
- dhl online
- dhl shipping
- dhl supply chain
- DHL Tauranga
- DHL Timaru
- dhl tracking
- DHL Whangarei
- my dhl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.