Brandwave

DHL vs NZ Post:Which is more popular by branded search in New Zealand?

In August 2026, NZ Post had more branded searches than DHL among courier and parcel delivery companies in New Zealand. NZ Post was estimated to have 303K branded searches compared to DHL’s 48.9K, and held a 60.6% Share of Search versus DHL’s 9.8%.

Share of Search among courier and parcel delivery companies in New Zealand in August 2026Which is more popular in search, DHL or NZ Post?
DHL9.8%48.9K searches
vs
NZ Post60.6%303K searches

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Which is more popular in search, DHL or NZ Post?

Compare courier, parcel, and freight delivery companies serving New Zealand senders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DHL and NZ Post among courier and parcel delivery companies in New Zealand, by month

Share of Search by month for NZ Post, DHL. The figures are in the table below the chart.

View monthly share of search table
MonthNZ PostNZ CouriersDHLAramexMainfreightPost HasteCourierPostCastle Parcels
Oct 202557.1%9.7%9.4%11.8%6.1%2.9%2.7%0.32%
Nov 202558.5%9.8%8.7%10.1%6.9%3%2.7%0.32%
Dec 202560.6%10.2%8.7%9%5.2%3.1%2.8%0.32%
Jan 202661.7%8.4%8.9%9%5.9%3%2.8%0.33%
Feb 202662.3%8.8%9.3%7.7%6.5%2.7%2.4%0.28%
Mar 202659.4%10.1%10.2%8.4%6.1%3.1%2.4%0.26%
Apr 202659.7%10.3%10%8.7%5.7%3.2%2.3%0.27%
May 202658.8%9.9%10.4%8.4%6.3%3.2%2.7%0.31%
Jun 202658.7%10.2%9.8%10%5.6%3.1%2.3%0.26%
Jul 202656.5%11.4%10.8%9.7%5.9%3%2.4%0.3%
Aug 202660.6%10.4%9.8%8.7%5.4%2.7%2.2%0.27%
Sep 2026————————

How has the DHL and NZ Post comparison changed over the last 12 months?

How did search popularity change for New Zealand courier and parcel delivery companies in August 2026?

  1. In August 2026, NZ Post gained estimated Share of Search among courier and parcel delivery companies in New Zealand, from 56.5% to 60.6%.

  2. In August 2026, DHL lost estimated Share of Search among courier and parcel delivery companies in New Zealand, from 10.8% to 9.8%.

How each brand is measured

Brandwave collects information about searches that people make online using DHL’s and NZ Post’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DHL

27 branded search terms

  • Auckland DHL
  • DHL
  • DHL Auckland
  • dhl com
  • DHL courier Auckland
  • dhl couriers
  • DHL couriers NZ
  • dhl ecom
  • DHL Express
  • DHL Express Auckland Airport
  • dhl express pick up
  • dhl freight
  • DHL Hamilton NZ
  • dhl logistics
  • DHL Lower Hutt
  • DHL Manukau
  • dhl near me
  • DHL New Zealand
  • DHL NZ
  • dhl online
  • dhl shipping
  • dhl supply chain
  • DHL Tauranga
  • DHL Timaru
  • dhl tracking
  • DHL Whangarei
  • my dhl

NZ Post

35 branded search terms

  • New Zealand Post
  • New Zealand Post courier
  • New Zealand Post courier service
  • New Zealand Post Hamilton
  • New Zealand Post near me
  • NZ Post
  • NZ Post Australia
  • NZ Post business
  • NZ Post co
  • NZ Post cost
  • NZ Post courier prices
  • NZ Post courier service
  • NZ Post Highbrook
  • NZ Post international
  • NZ Post international courier
  • NZ Post international courier charges
  • NZ Post near me
  • NZ Post New Plymouth
  • NZ Post New Zealand
  • NZ Post NZ
  • NZ Post office
  • NZ Post office near me
  • NZ Post overnight courier
  • NZ Post parcel
  • NZ Post prices
  • NZ Post rural delivery
  • NZ Post sending
  • NZ Post sending a parcel
  • NZ Post sending internationally
  • NZ Post shipping
  • NZ Post shop
  • NZ Post shops
  • NZ Post website
  • NZ Post YouShop
  • nzpost

How the Brand Demand Index is measured

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